Digital Experience Marketing Manager

Digital Experience Marketing Manager

Who we are:

Atkore is forging a future where our employees, customers, suppliers, shareholders, and communities are building better together - a future focused on serving the customer and powering and protecting the world.

With a global network of manufacturing and distribution facilities, Atkore is a leading provider of electrical, safety and infrastructure solutions.

Who we are looking for:

We are currently looking for a Digital Experience Marketing Manager based out of our corporate headquarters in Harvey, IL. Reporting to the Sr. Digital Marketing Manager, the Digital Experience Marketing Manager will serve as the strategic and technical lead for Atkore's global web presence. This role oversees the full suite of Atkore websites, which operate in a B2B environment and compete with both B2B and B2C digital experiences. The ideal candidate will drive web performance, SEO optimization, and governance across regions, ensuring a consistent and high-performing user experience. This individual must be both technically proficient and strategically minded, capable of influencing global stakeholders and evolving our digital footprint in alignment with business goals. The role also includes hands-on responsibility for adding, updating, and optimizing content within the Sitecore CMS, ensuring accuracy, brand consistency, and alignment with digital strategy.

What you'll do:

• Lead global website governance and execute scalable action plans for UX and functional improvements
• Guide regional marketing leaders to ensure brand consistency and unified digital experience across all localized websites including the adherence to the website style guidelines
• Manage day-to-day front-end and back-end operations for North American regional websites, primarily within Sitecore CMS, ensuring content accuracy, performance, and alignment with digital strategy.
• Lead, consolidate, and guide decentralized efforts across international regional websites, supporting global teams in maintaining consistency with Atkore's digital standards and governance framework.
• Develop and execute SEO strategy using competitive analysis, keyword optimization, and performance tracking across Atkore and competitor sites
• Collaborate cross-functionally with marketing, IT, and business units to enhance website effectiveness and conversion
• Maintain integration of marketing automation platforms and ensure seamless lead generation workflows
• Build and maintain governance documentation, system architecture, and standard operating procedures
• Own the change management lifecycle including development, staging, QA, and backlog prioritization
• Partner with business units to create and optimize web content aligned with strategic objectives
• Ensure adherence to SEO best practices, accessibility standards (WCAG 2.2), global security protocols, and data protection regulations (GDPR)
• Analyze and report out key website performance metrics. Develop actionable insights and strategic recommendations when trends indicate underperformance.
• Support execution of social media and newsletter strategies to drive engagement and traffic

What you'll bring:

• 8+ years of experience in web management, digital marketing, or related field
• 5+ years of hands-on experience managing websites within CMS platforms, especially Sitecore
• Experience working within the Sitecore ecosystem, including tools such as Sitecore Discover, Search, Content Hub, Personalize, and CDP, is a strong plus.
• Proficient in SEO strategy, Google Analytics, Google Tag Manager, and AI-powered SEO tools (e.g., SEMrush, Similarweb)
• Strong understanding of PHP, HTML5, CSS, JavaScript, mySQL, and cross-browser/platform compatibility
• Experience with CRO tools (e.g., Hotjar, Optimizely) and A/B testing methodologies a plus
• Familiarity with WCAG 2.2 accessibility standards, GDPR, and ADA compliance
• Deep understanding of the marketing funnel and digital tactics across top, mid, and bottom funnel stages
• Proven experience integrating marketing automation platforms, lead generation workflows, and customer relationship management tools (CRM)
• Experience with paid search campaigns and performance optimization
• Strategic thinker with strong communication and storytelling skills to influence stakeholders
• Demonstrated ability to lead without direct authority, manage priorities, and present digital roadmaps to leadership
• Passion for innovation and continuous learning in the digital space

Within 3 months, you'll:

• Complete your new hire "Immersion" so that you are ready to rock in your new role.
• Meet with regional marketing leaders and cross-functional stakeholders to understand current workflows, challenges, and opportunities for alignment across localized sites.
• Get familiar with Atkore's tech stack and Sitecore ecosystem, including publishing workflows, personalization features, and integration points with other platforms.
• Conduct a full audit of North American and international regional websites, evaluating content accuracy, UX consistency, and adherence to style guides and governance standards.
• Identify low-effort, high-impact SEO improvements (e.g., meta tags, broken links, page titles) to boost visibility and performance.

Within 6 months, you'll:

• Begin executing SEO strategy based on competitive analysis and audit findings.
• Report out monthly to stakeholders about web performance metrics.
• Roll out updated governance documentation and drive the team to reinforce adherence to website style guidelines across all regions.
• Streamline content management workflows in Sitecore for North America and support international teams in adopting best practices.

Within 12 months, you'll:

• Achieve measurable improvements in global website consistency, SEO rankings, and user experience. Ensure all regional sites meet accessibility, security, and compliance standards.
• Expand use of Sitecore ecosystem tools (e.g., Content Hub, CDP, Personalize) to support personalization, content lifecycle management, and customer data insights.
• Present a comprehensive digital experience roadmap to leadership, outlining future enhancements, innovation opportunities, and alignment with business goals.

Atkore is a five-time Great Place to Work certified company and a four-time Top Workplaces USA award winner! We're committed to creating an engaged, aligned workforce driven by a collaborative culture. Our team strives for breakthrough results and stays focused on being standout leaders. We consistently live the Atkore mission, strategic priorities, and behaviors consistent with our core values.

Join our team and align yourself with an industry leader!

As of the date of this posting, a good faith estimate of the current pay for this position is $102,000 - $140,250. Placement in the range depends on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs and may change over time. Other compensation may include, but not limited to, overtime, shift differentials, bonuses, commissions, stock, and other incentives.

Benefits available include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Paid Time Off
• Paid holidays
• Any leave required under federal, state, or local law

Benefits are subject to vesting and eligibility requirements.

Applications are being accepted on an ongoing basis.