Temporary Digital Engagement Specialist

Job Summary:

What to Expect:

The Digital Engagement Specialist drives creative content initiatives that empower, engage, and inspire AA and NHPI students. This dynamic position plays a key role in transforming the student's educational journey through compelling content, digital engagement, and knowledge sharing, all while contributing to a culture of inclusivity, innovation, and results.

You will collaborate across teams to implement strategies that highlight student success stories, promote program initiatives, and expand the visibility and impact of the AANAPISI Program. This includes leveraging social media, digital marketing, and educational materials to reach diverse audiences and foster a supportive academic environment.

Nature of Work:

The ANNAPISI Project is seeking a 12-month Professional Temporary to work as the Digital Engagement Specialist under the Content Creation and Knowledge Dissemination AANAPISI grant pillars. Professional Temporaries must demonstrate discretion, analytical skill, personal accountability, and responsibility across various academic, administrative, managerial, and student services functions. The position is limited to 9 months of continuous employment, with a 4-month break, or 9 months of employment within any 12-month period.

The overall nature of work for the Digital Engagement Specialist within the CU Denver AANAPISI Program is centered on creating, managing, and disseminating digital content, as well as fostering engagement to empower and support Asian American and Native Hawaiian/Pacific Islander (AA and NHPI) students. This role is both strategic and hands-on, emphasizing collaboration and innovation to promote the success of the program and its community.

The requisite skills and attributes encompass robust interpersonal and communication skills, capacity for maintaining confidentiality, analytical thinking, personal accountability, and adaptability. The work milieu operates within a dynamic academic setting, necessitating collaboration with faculty, staff, and other student services professionals. The position is particularly impactful as it not only raises awareness and visibility of AANAPISI's mission but also actively cultivates an inclusive academic environment, ultimately supporting student retention, academic progress, and a sense of belonging among AA and NHPI students.

Essential Duties and Responsibilities:

Content Creation & Digital Engagement

o Create, curate, and manage engaging written, visual, and multimedia content (copy, photography, video) for the AANAPISI Program's digital platforms.

o Build and update website pages, monitor website and social media analytics, and ensure content aligns with strategic goals and university branding.

o Develop and maintain a publication schedule for social media and digital campaigns.

o Collaborate on social media campaigns and day-to-day activities, including online advocacy, writing/proofing copy, image curation, and design.

o Identify and purchase potential digital assets (photography/audio/video), maintaining an organized repository.

Community & Reputation Management

o Engage with students, staff, and partners across platforms, responding thoughtfully to questions, comments, and feedback.

o Monitor sentiment and reputation of the program through real-time engagement and regular reporting.

o Organize and facilitate workshops, webinars, and events for students, faculty, and staff.

Data & Analysis

o Collect and analyze data to understand AA and NHPI student experiences, challenges, and achievements.

o Create and analyze online forms, assist in program evaluation, and contribute insights for program improvement and grant proposals.

o Track and analyze digital engagement, reporting on performance metrics to optimize strategies.

Strategic Communication & Knowledge Sharing

o Craft clear educational and marketing materials to promote AANAPISI initiatives, student support services, and academic programs.

o Ensure inclusive, accurate, and impactful communication in all materials produced.

o Contribute to curriculum materials and participate in the preparation of scholarly articles.

Project & Asset Management

o Manage projects and deadlines independently and in collaboration with team members to meet program goals.

o Proofread strategic documents and proposals.

o Maintain records of project actions, deliverables, and learning for team knowledge transfer.

Work Location:

Hybrid - this role is eligible for a hybrid schedule on campus and as needed for in-person meetings, collaboration, and AA and NHPI events.

Why Join Us:

The University of Colorado Denver is the state's premier public urban research university and equity-serving institution. Globally connected and locally invested, CU Denver partners with future-focused learners and communities to design accessible, relevant, transformative educational experiences for every stage of life and career. Across eight schools and colleges in the heart of downtown Denver, our leading faculty inspires and works alongside students to solve complex challenges through boundary-breaking innovation, impactful research, and creative work. As part of the state's largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and an annual economic impact of more than $800 million. For more information, visit www.ucdenver.edu.

As of May 2023, the University of Colorado Denver | Anschutz has been officially designated as an Asian American Native American Pacific Islander Serving Institution (AANAPISI), becoming the first university in Colorado and the six-state Rocky Mountain region to receive this recognition. This momentous achievement has enabled the university to expand its capacity to serve its diverse student body by creating and implementing retention initiatives to directly support the academic and social success of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) students.

Qualifications:

Minimum Qualifications:

Applicants must meet minimum qualifications at the time of hire.

* Bachelor's degree in Communication, Digital Design, English, Film, Marketing, Public Relations, or similar field.

* Exceptionally strong written, verbal, and digital communication skills, with proven accuracy and attention to detail.

* Analytical skills with experience in internet research, social media, and content performance analytics.

* Experience with content creation, digital media, and project management in a higher education and/or marketing context.

* Proficiency with tools such as Canva, Adobe Creative Suite (Photoshop, InDesign, Premiere/iMovie, Acrobat Pro), Microsoft Office (Word, Excel, PowerPoint), web content management systems (e.g., OmniUpdate), and social media platforms (Facebook, Twitter, Flickr, YouTube, TikTok).

* Ability to work independently and in a collaborative, team-oriented environment.

* Highly organized, deadline-driven, and able to manage multiple projects.

* Assist the AANAPISI Program Director in research activities, including data collection and analysis.

Preferred Skills:

* Knowledge of higher education issues impacting AA and NHPI communities

* Excellent presentation skills and ability to write graduate-level research reports.

* Prior experience spearheading social media or engagement campaigns within an agency, digital, or higher education environment.

* Basic HTML and content management system editing skills

How to Apply:

For full consideration, please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2. Curriculum vitae / Resume

3. Five professional references including name, address, phone number (mobile number if appropriate), and email address

Applications are accepted electronically ONLY at www.cu.edu/cu-careers.

Questions should be directed to: Tawnya Boulier at tawnya.boulier@ucdenver.edu

Screening of Applications Begins:

Immediately and continues until August 8, 2025.

Anticipated Pay Range:

The hiring rate for this position has been established at $24.00 / hour. The above salary rate represents the University's good faith and reasonable estimate of the rate at the time of posting.

Your total compensation goes beyond the number on your paycheck. Temporary employees are only eligible for sick leave benefits.

Equal Employment Opportunity Statement:

The University of Colorado (CU) is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@ucdenver.edu.

Background Check Statement:

The University of Colorado Denver is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.