Senior Manager Strategic Marketing & Product Management - Inkjet

The Senior Manager of Strategic Marketing & Product Management is managing the execution of marketing and product management for the Inkjet Business, driving Product portfolios and roadmaps, supporting customer-centric product development, and driving market analysis and growth. This role ensures the inkjet portfolio meets evolving customer needs, maintains competitive differentiation, and delivers sustainable business performance through effective go-to-market strategies, cross-functional collaboration, and deep market insight.

Strategic Leadership
* Define and drive the long-term marketing and product strategy for the inkjet business in alignment with corporate goals.
* Identify and prioritize growth opportunities across markets, segments, and technologies.
* Lead strategic planning processes including market sizing, competitive positioning, and portfolio optimization.
* Evaluation of partnerships, alliances, or acquisitions that could enhance the inkjet portfolio.

Product Lifecycle Management
* Own the end-to-end product lifecycle from concept to end-of-life.
* Develop and maintain a robust product roadmap based on customer insights, market trends, and technology evolution.
* Ensure timely and successful product launches, including pricing, positioning, and channel readiness.
* Supports the demand planning and S&OP process.
* Collaborates with broader team on new Product Development and market placement ensuring alignment with market demand.
Market and Customer Insight
* Lead market intelligence efforts to understand customer needs, industry trends, and competitive dynamics.
* Translate insights into actionable strategies for product development and marketing.
* Champion the voice of the customer across the organization.
* Develops an understanding of OEM and end user needs and use cases.
Go-to-Market Execution
* Develop and execute integrated go-to-market plans for new and existing products.
* Collaborate with sales and channel partner to ensure alignment and execution.
* Key contributor to stage gate process including support improvements.
* Monitor performance and adjust tactics to optimize market penetration and revenue growth.
Brand and Communications
* Strengthen the inkjet brand positioning and ensure consistency across all touchpoints.
* Represent the business at industry events, conferences, and customer engagements.
* Enhance brand visibility in support of finding new opportunities
Financial and Business Performance
* Set and manage budgets for marketing and product management activities.
* Track and report on key performance indicators (KPIs) including revenue, margin, market share, and ROI.
* Drive profitability through effective portfolio management and pricing strategies.
Team Leadership and Development
* Supports a culture of innovation, accountability, and continuous improvement.
* Ensure cross-functional collaboration and alignment with R&D, operations, sales, and finance.

* Ability to develop and execute long-term strategies that align with business goals.
* Strong market foresight and ability to anticipate industry trends.
* Deep understanding of customer needs and behaviors.
* Ability to translate insights into product and marketing strategies.
* Proven ability to influence cross functionally at all levels of the organization.
* Proficiency in market analysis, business case development, and performance tracking.
* Understanding of P&L management and pricing strategies.
* Ability to drive innovation in product and marketing approaches.
* Comfortable navigating ambiguity and adapting to change.
* Excellent written and verbal communication skills.
* Ability to craft compelling narratives for internal and external audiences.
* Strong organizational skills with the ability to manage multiple initiatives simultaneously.
* Experience with agile or stage-gate product development processes.

Education/Experience

* Bachelor's degree in marketing, Business Administration, Engineering, or a related field.
* Preferred: MBA or master's degree in a relevant discipline.
* 10+ years of progressive experience in marketing, product management, or business development.
* Demonstrated success in managing complex product portfolios and launching new products globally.
* Experience working in a matrixed, global organization with cross-functional collaboration.
* Familiarity with inkjet technologies, digital printing markets, or adjacent industries is a strong plus.