Sr. Manager, Sales Planning & Strategy

Join the Snack Revolution at Utz Brands!

At Utz, we're not just making snacks-we're crafting moments of joy. With over a century of heritage and a bold vision for the future, our iconic brands like Utz, Zapp's, Boulder Canyon, and On the Border are delighting consumers nationwide. We're on a mission to become the fastest-growing pure-play U.S. snacking company of scale, and we want YOU to be part of it.

Sr. Manager, Sales Planning & Strategy

Why This Role Matters:

The Sr. Manager, Sales Planning & Strategy plays a key role in supporting the execution of sales planning and strategy processes and ensuring alignment with business objectives and Integrated Business Planning (IBP) requirements. This role partners with sales, marketing, and supply chain teams to deliver accurate, actionable sales plans and to maintain planning discipline across channels. The Sr. Manager focuses on translating strategy into operational sales activities and enabling the sales team with tools, data, and processes to achieve revenue goals.

*This is a remote opportunity with up to 25% travel as needed.

What You'll Do:

• Develop and maintain detailed sales strategy and plans, incorporating input from Sales teams, Marketing, Demand Planning, and Customer Insights.
• Work collaboratively with Sales, Marketing, Demand Planning, and Finance to develop an annual sales plan to meet company objectives.
• Ensure consistent use of sales planning processes, templates, and timelines.
• Act as a liaison between field sales teams and central planning functions.
• Coordinate the preparation of sales forecasts and ensure timely updates for IBP and Demand Planning processes.
• Track performance against sales plan metrics, flag variances, and steward risks & opportunities
• Support preparation of materials for annual sales planning, monthly Demand Reviews, and business performance meetings.
• Generate and analyze sales reports to support decision-making by sales leaders.
• Partner with Marketing and Product teams to ensure new product launches are reflected in sales plans.
• Work closely with Supply Chain to align demand forecasts with capacity and inventory plans.
• Provide training and support to sales team members on planning tools, processes, and reporting.
• Share best practices and contribute to continuous improvement of planning processes.

What You'll Bring:

• Education: Bachelor's degree in Business, Marketing, Supply Chain, or related field.
• Experience: 5-7 years in Sales, Sales Planning, Sales Ops, or Demand Planning, or related field. ideally in consumer goods or retail.
• Expertise: Familiarity with S&OP or IBP processes; CRM and analytics tools.

• Skills:
  
  
  
  • Strong organizational skills and attention to detail.
  • Analytical thinker with the ability to translate data into actionable insights.
  • Proficient in Microsoft Excel, PowerPoint, and data visualization tools.
  • Excellent communication skills with the ability to present to small groups.
  • Ability to manage multiple priorities and meet deadlines in a fast paced environment
  • Collaborative mindset with strong relationship building skills.
  
  
  
  

External Recruitment Process:

• Easy Application (5 mins): Introduce yourself and answer a few key questions to get started.
• Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
• Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture.

Why Utz?

We believe in taking care of our people. Our benefits include:

• Medical, dental, and vision plans
• Employer-matched 401(k)
• Profit sharing and employee stock purchase plans
• Career growth opportunities in a supportive, inclusive environment

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.