Senior Customer Marketing Manager

Central Garden & Pet
vision insurance, parental leave, sick time, 401(k)
United States, Wisconsin, Franklin
5401 West Oakwood Park Drive (Show on map)
Aug 08, 2025
Description We're looking for a strategic and data-driven Sr. Customer Marketing Manager in our Franklin, WI office to manage the performance of our brands across various customers for our Central Specialty Business. The Senior Customer Marketing Manager will play a primary role in the development and execution of strategies to foster customer loyalty, engagement and retention by synchronizing efforts across our brand management and sales teams.The ideal candidate will build strong relationships to drive revenue growth and brand advocacy. Responsible for implementation and measurement of sales strategy and execution, including trade promotion strategy, funding, measurement, and optimization, as well as new and expanded distribution targeting, presentations, measurement, price list management, and pricing strategies. RESPONSIBILITES Responsible for leading the development of profitable retail trade drivers with sales via our retail partners. Work with the marketing team to translate the long term brand strategic plans (vision, consumer proposition, and consumer insight) to specific trade channel strategies and tactics Develop trade programs and increase brand market share. Work with business unit finance teams and sales to ensure tracking of trade Collaborate with the sales team to identify opportunities for upselling and cross-selling to existing customers. Partner with marketing team to provide feedback from customers to inform product development and enhancements. QUALIFICATIONS College degree (BA/BS) with minimum 3-5 years experience in Field Sales or Customer Marketing. Strong understanding of Sales functions,Customer Management, and Consumer Marketing. Proven analytical skills Ability and confidence to interact with management in formal presentations and in situations with senior customer representatives. Thorough P&L knowledge. Analytical ROI focused. Collaborative team player with the ability to work cross-functionally and build relationships with stakeholders. Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously. Proficient in using data analytics tools to measure and optimize sales and marketing performance. Proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, etc.) and other data analysis tools, SAP experience a plus WORKING CONDITIONS Hours of work will generally be during regular business hours and average at least 40 hours a week. There will be some variation in work hours due to special projects, deadlines, and other concerns. Reports to the Senior Director of Customer Marketing Will collaborate with sales, brand marketing, customer service, finance, operations, R & D and creative services 10-20% Travel BENEFITS PACKAGE & EMPLOYEE PROGRAMS Comprehensive Medical, Dental, and Vision Insurance Free Life and Disability Insurance Health and Dependent Care Flexible Spending Accounts 401k with 3% company match and discretionary annual contribution Paid vacation, holidays, and sick time Employee Assistance Program Access to thousands of free online courses Discounts on cell phones, movie tickets, gym memberships, and more! Education Assistance (both college degrees and professional certifications) Referral Program with cash bonus Access to on-demand pay Paid parental leave ABOUT US Central Garden & Pet Company (NASDAQ: CENT), (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro , Aqueon , Cadet , C&S , Farnam , Ferry-Morse , Four Paws , Kaytee , Nylabone and Pennington , strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees primarily across North America. Visitwww.central.comto learn more. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. #LI-MJ1