Social Strategy Director

The Ogilvy Group
United States, Florida, Miami
Jul 30, 2025
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE: WPP). For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook. About DAVID DAVID is a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, Sao Paulo, and Bogota. The network of agencies - which is a part of WPP and Ogilvy's global creative network - is recognized for its creative reputation, with over 200 Cannes Lions in its history, including Grand Prix and Titanium Lions. It has also earned several EFFIE awards, highlighting DAVID's ability to build strong brands through creativity. DAVID has been named Agency of the Year at some of the most prestigious festivals, including D&AD, The One Show, and The Clio Awards. The network is responsible for campaigns for major brands such as Google (Android and Google), Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz. Some of its most recent standout work includes iPager (Android), Meet Marina Prieto (JCDecaux), Breathe Through It (Halls), #TurnYourBack (Dove), The Bald Thru (Burger King); and Alcaraz Signs (Netflix). Throughout its history, DAVID has been one of the most recognized agencies for creating Super Bowl commercials, producing 9 spots over 6 years. In 2019 alone, the agency created commercials for three different clients (Burger King, Kraft Heinz, Budweiser). About the Role You are an all-around senior strategist, with a strong understanding of how brands grow in the Social Age. You have experience from multiple categories and across brands in different stages of growth. You are comfortable in dynamic, fast-paced, international work environments.You can adapt to a changing brief. You believe in both the traditional & the new world of advertising. You constantly try to explore what's next in the world of brand building. You can pitch bold new ideas and frameworks to global CMOs. You follow Mark Zuckerberg as well as Byron Sharp. You know who won the last Film Grand Prix at Cannes and who's best on Snap. You learn from APG and IPA as well as Instagram's Creative Hub. You love to work with creatives and with data analysts. What You'll Do Be the "go-to" thought leader and expert in integration of social and brand strategy and engagement planning Strategically grow and guide a portfolio of key US and global clients Lead and represent a social team while managing laterally to production and media partners and up to global business leads Create synergies between social and other disciplines: PR & Influence, Customer Engagement & Commerce, Data & Analytics, and Media Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs to drive concept to content across experience seamlessly connecting social to the full ecosystem Educate and train agency teams and serve as an ambassador with social platforms Manage and grow senior team members of social strategy team Be a trusted client strategy partner on a robust account Build strong relationships with creative leaders and creative community Become a strong contributor in a global thought-leadership network What You'll Need US & Global experience 8 - 15 years of experience Proven experience in brand and communications planning Proven successful collaboration with creative leaders and complex creative teams Proven thought-leadership Management of teams of strategists and cross-disciplinary teams Effectively translates data into meaningful, actionable social and content strategies, based on a deep understanding of human behavior on different social platforms, in various categories Able to develop story and deliver a clear and compelling presentation for sr. client stakeholders. Provides strategic stewardship throughout the process. Continually shares learnings, best practices and relevant industry, client, and category insights with the team. Internally seen as a resource and sounding board within the team. Able to work with digital and social media experts Understanding of landscape with focus on social media Willingness to learn, explore, and reinvent Effective written and verbal communications skills. Ability to write and deliver persuasive presentations is critical Strong analytical skills. Ability to interpret ongoing research and media reports, guide and partner with social media experts to inform communications recommendations #LI-KS1 At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.