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Manager, Channel Marketing

Hearth & Home Technologies
life insurance, vision insurance, paid time off
United States, Minnesota, Lakeville
7571 215th Street West (Show on map)
Jul 29, 2025
Description
Position at Hearth & Home Technologies, LLC

Every professional wants to work for an industry leader. Now is your chance as Hearth & Home Technologies is hiring a Channel Marketing Manager in Lakeville, MN. A career at Hearth & Home Technologies puts you in the position of working with the most popular brands in the industry and having an impact on a product that people love. The hearth is the center of the home and family life.

The Channel Marketing Manager drives growth for the Stove business by executing marketing strategies that help our channels succeed. Our Channel Marketing Manager will build strong partnerships with our retailers, distributors, and trade partners to ensure our products are well-promoted, well-supported, and easy to sell. The scope of this role includes developing and implementing strategic marketing programs and go-to-market communications that build strong partner relationships while driving growth for our new Forge & Flame brand.

What you will do:
Channel Marketing and Dealer Enablement
  • Build and execute marketing programs that help dealers attract customers, increase sales, and grow our businesses.
  • Ensure dealer-facing programs are easy to understand, accessible, and aligned with the consumer journey.
  • Lead seasonal campaigns, product promotions, and national/regional trade show participation to drive visibility and demand.
  • Equip dealers with marketing tools, materials, and in-store resources-such as displays, co-op programs, and merchandising-that make it easier to sell.
  • Promote adoption of digital resources like leads, and our reserve online program that connect today's consumer with the experience their seeking.
  • Work closely with Sales, Product, and Marketing teams to ensure all dealer support efforts are integrated and effective
Program Leadership
  • Tailor programs for different channels (specialty retail, wholesale, home improvement) to support business unit goals.
  • Manage the Marketing Program Coordinator, providing direction and support across key dealer support functions.
Collaboration and Communication
  • Serve as a bridge between trade partners, sales teams, and marketing to align goals and ensure execution.
  • Regularly meet with sales leadership and be present in the field to stay connected to channel needs and business trends.
  • Oversee the accuracy and tone of dealer-facing content across platforms like myHHT.com.
  • Develop KPIs and reporting tools to track program effectiveness and identify areas for improvement.
Qualifications:
  • Bachelor's degree in business administration, marketing or related field or equivalent combination of education and experience
  • 7 -10 years of marketing experience with a focus on channel, trade, or B2B2C
  • Proven ability to develop and execute marketing programs that support sales and drive dealer adoption
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business unit teams
  • Work is generally performed in an office environment, with flexible work schedule
  • Proficient with computer skills, including Microsoft Office Suite (Teams, Outlook)
  • Experience using Salesforce for campaign tracking, reporting, and marketing performance measurement
  • Familiarity with dealer enablement platforms (e.g., SproutLoud or similar) to scale marketing programs at the local level
  • Home or building products experience preferred
  • 20% Travel required

About Working for Hearth & Home Technologies

Hearth & Home Technologies (HHT) is the Residential Building Products division of HNI Corporation (NYSE: HNI). We are the world's leading developer, manufacturer, distributor and installer of hearth products. Our products include a wide variety of gas, electric, wood burning fireplaces, inserts, stoves, fire tables, fire pits and accessories. HHT carries the industry's best and most recognized brands, including: Heat & Glo, Heatilator, Harman, Quadra-Fire, PelPro, Vermont Castings, Outdoor GreatRoom Company (OGC), and Fireside retail stores and builder design centers. Lakeville, Minnesota is our home, but we have locations throughout the United States. Our driving passion surrounds the pillars of bringing warmth, comfort, and peace of mind to the places people live and gather!

In addition to your salary, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision Insurance, Health Savings Account, Disability Benefits, Life Insurance, Paid Time Off and Holidays, and Retirement Benefits). Hearth & Home Technologies benefits are subject to eligibility requirements. Our company endeavors to make www.hearthnhome.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 952-985-6000 or via email at [emailprotected]. The Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.

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