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Marketing Manager

Steelcase
United States, Michigan, Grand Rapids
901 44th Street Southeast (Show on map)
Jul 28, 2025
General Information

Country: USA


State: Michigan


City: Grand Rapids


Office Location: 901 44th Street SE - - - - -


Date posted: 28-Jul-2025


Business Function: Marketing


Position Type: Full-Time/Regular

Description
We are hiring a Marketing Manager to own the strategic development and execution of product and brand communications across our design brands.
As a key partner in the Design Brand Marketing team, you will develop and execute integrated marketing strategies that span digital, print, social media, PR, and events based on strategic business objectives and needs.
As a leader, you are expected to guide and implement work, as well as look for opportunities to improve or reimagine output, systems and processes. You will use your business fluency and market-driven approach to translate business problems into integrated marketing solutions.
Our Design Brands and Partners include Coalesse, West Elm Work Collection, Viccarbe, Orangebox and others.
Who You Are:
You are a design enthusiast with a strategic and curious mindset, always eager to learn and grow. You excel at managing multiple projects, prioritizing tasks, and driving work to completion with a strong sense of urgency and accountability. Known for building trust through performance, you communicate confidently across all levels of an organization and are highly collaborative while thriving in dynamic environments. You have a solid grasp of business concepts and industry-specific metrics and are able to effectively align marketing strategies with business goals.
Minimum Qualifications:
  • Bachelor's degree
  • 5+ years of communications or marketing experience preferred
  • Excellent writing and project management skills
  • Prior experience translating a growth strategy to communication and marketing plans
Desired Skills and Experience:
  • Masters Degree
  • Experience with production and visual asset creation (imagery or motion)
  • Digital Marketing experience
  • Prior furniture or design industry experience
What You Will Be Doing:
  • Guide communications and go-to-market strategy, planning and implementation on assigned projects
  • Work within distinct brand identities and voices
  • Leverage a strong awareness of the media landscape (e.g., digital and analog)
  • Develop and execute strategic programs, projects and initiatives - and ensure all deadlines and budget expectations are met
  • Generate a wide range of content to support product and brand initiatives, translating marketing and audience insights into targeted messages and tactics
  • Analyze campaign performance and adjust strategies based on data insights
  • Demonstrate a strong visual acuity to guide communication projects for design-led brands
  • Act as an integrator within the cross-functional communications and digital marketing teams, bringing together and implementing plans for storytelling, visualization, merchandising, promotion, editorial, PR, sales tools and in-market brand activations.
  • Partner with internal creative teams and external agency partners to drive creative production.
Who We Are:
Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us:
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
What Matters to Us:
More than qualifications, we're looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we're always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years.
Steelcase is a MVAA- Gold Level Veteran-Friendly Employer. Steelcase recognizes the amazing experiences and skills that Veteran's possess. We encourage all Veterans and Veteran Spouses to apply.
Please see our Working at Steelcase Document for more detailed benefits and compensation information.
If you're interested in Steelcase, but this isn't the right time or role, join our Talent Community to be updated on future openings in your area(s) of expertise.
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