Manager, Segment Marketing, ProEd

Manager, Segment Marketing, ProEd

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Hybrid and Compressed Work Week (for operations-based roles only)
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

We are looking for a strategic marketing leader to drive the Go-to-Market (GTM) strategy for our Professional Education (ProEd) segment, with a focus on generating demand and meeting 2025-2027 growth targets. This role leads the Ambition to Action (A2A) strategy and Programmatic Marketing efforts, translating market insights into impactful campaigns and customer engagement initiatives. Responsibilities include developing value propositions, overseeing events, enabling sales, and building a strong marketing database. Success requires a blend of strategic thinking, executional excellence, and team leadership in a fast-paced, customer-focused environment.

Responsibilities:

Market Strategy & Planning

• Develops
  multi-year marketing and brand strategies, including positioning and
  value propositions.
• Builds annual segment plans that identify
  growth opportunities and market challenges.
• Collaborates with internal teams to create and
  present marketing tools, plans, and collateral.
• Ensures alignment of marketing activities with
  strategic goals through measurement and tracking.

Customer & Market Insights

• Leads
  market and customer research to identify needs, segment trends, and
  innovation opportunities.
• Gathers insights through internal
  collaboration (sales, analytics, etc.), external sources, customer
  visits, and industry reviews.
• Builds thought leadership through advisory
  boards, KOL engagement, and strategic partnerships.

Target Identification & Business Case Development

• Identifies
  and prioritizes specific ProEd market targets using size, profitability,
  and potential.
• Builds financial projections and business
  cases for targeted programs and offerings.
• Conducts in-depth analyses of customer
  business models, market conditions, and competition.

Performance Analysis & Reporting

• Conducts SWOT and performance assessments to
  evaluate product and segment effectiveness.
• Tracks KPIs and marketing initiative outcomes,
  reporting insights and variances to senior leadership.
• Supports annual business planning by aligning
  strategies with performance data and market outlook.

Subject Matter Expertise

• Maintains
  deep industry knowledge through active participation in professional
  associations and review of relevant publications.
• Serves as a subject matter expert on ProEd
  market needs, ensuring relevance and impact of marketing efforts.

Requirements:

This role demands a strategic yet
hands-on marketing leader with deep domain knowledge, analytical expertise, and
strong interpersonal and executional capabilities.

• Bachelor's degree in marketing or a related field required; MBA preferred
• 10+ years of marketing experience in the Professional Education (ProEd) segment
• Clinical or ProEd education background is a plus
• CRM experience required; Salesforce.com preferred
• Proven track record in executing strategic and tactical marketing campaigns
• Strong skills in segmentation, strategy development, and go-to-market execution
• Experience managing revenue targets with strong analytical rigor
• Excellent collaboration skills within matrixed organizations
• High emotional intelligence and strong communication skills
• Data-driven mindset with strong quantitative and analytical abilities
• Highly organized, detail-oriented, and able to manage multiple priorities
• Self-motivated, adaptable, and thrives in fast-paced environments
• Flexible work hours, with a potential 4-day work week
• Up to 25% travel required
• Ability to lift demo products, stand for events, and assemble product displays

Salary Range: $130,000 - $150,000, eligible for 12% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.