Business Intelligence Manager

We're seeking a Business Intelligence Manager to define and lead the Business Intelligence function in support of our Sales teams. This is a new role on the Field Operations team, designed to bring greater clarity, consistency, and strategic insight to how we understand our market opportunity, measure performance, and guide sales execution. This role is foundational to how we scale our sales organization, and will directly influence how we prioritize opportunities, deploy resources, and drive growth. This individual contributor role is based in Chicago and reports to the Director of Sales Strategy.

• Own and run the Business Intelligence function for Sales, serving as the central point of accountability for sales analytics and reporting.

• Establish and maintain clear reporting standards, ensuring consistency, accuracy, and trust in sales data across teams.

• Define and document core sales metrics and KPIs, including pipeline, bookings, coverage, activity, and performance metrics.

• Partner with Marketing to develop frameworks and analyses to quantify and communicate the total addressable market (TAM) and opportunity set by segment, product, territory, and account.

• Help sales leaders and managers understand where to focus by identifying whitespace, growth pockets, and underpenetrated accounts.

• Translate opportunity insights into practical guidance for territory design, account prioritization, and sales planning.

• Design, build, and maintain dashboards and reporting tools that provide visibility into performance and opportunity.

• Continuously evaluate and improve reporting based on feedback from sales and leadership.

• Act as a trusted analytics partner to sellers, managers, and sales leadership, translating business questions into datadriven answers.

• Deliver insights in a way that is intuitive and actionable for the field, not just technically correct.

• Support sales planning processes (e.g., annual planning, quota setting, coverage modeling) with robust analytical inputs.

• 5+ years of experience in Business Intelligence, Sales Analytics, Revenue Operations, or a related analytics role, with direct exposure to sales organizations.

• Strong experience defining metrics, KPIs, and data standards in a complex business environment.

• Demonstrated ability to translate analytical insights into practical recommendations for business and sales leaders.

• Experience working with BI tools and data platforms (e.g., Tableau, Power BI, SQLbased warehouses).

• Experience supporting B2B sales organizations, particularly in SaaS, data, financial, or subscriptionbased businesses.

• Familiarity with market segmentation, territory design, or coverage modeling.

• Experience partnering closely with Sales Strategy, Revenue Operations, or Field Operations teams.

• Sales leaders and field teams trust the data and use it consistently to guide decisions.

• Core sales metrics and product hierarchies are clearly defined, documented, and widely adopted.

• Sales teams have a shared, datadriven understanding of their opportunity landscape and TAM.

• Outbound and gotomarket efforts are more targeted, measurable, and effective.

• The Business Intelligence function is viewed as a strategic partner, not just a reporting service.