VP, Marketing & Product Management

Who we are

For more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes.

Our Vision

Reworld is leading the charge to a carbon-negative future through revolutionary sustainable materials management solutions that reduce, reuse, recycle and reimagine waste for the benefit of society and the environment.

Our Business

Reworld partners with businesses by offering cutting-edge engineering and innovative solutions, to help customers reduce, reuse, recycle and recover value from waste streams and meet or exceed their sustainability goals.

Our Value

Reworld's differentiator comes from our ecosystem of technology, facilities and partnerships, trusted by the world's largest organizations to reimagine waste management for a smarter, more sustainable world.

All that we're missing is you. Apply today!

About the role

The Vice President of Marketing and Product Management is a strategic leadership role responsible for overseeing the company's marketing, brand, and product portfolio strategies. This role ensures the successful positioning, development, and lifecycle management of products while driving go-to-market execution, customer engagement, and revenue growth. The VP will collaborate across departments-particularly with Sales-to align product roadmaps and marketing strategies with overall business objectives.

Key Responsibilities:

Marketing Leadership:

• Develop and execute a comprehensive marketing strategy that drives brand awareness, lead generation, and customer retention.
• Lead digital marketing, content, communications, demand generation, and PR initiatives.
• Focus on Account Based Marketing (ABM) strategy to drive sales growth
• Manage marketing analytics and KPIs to assess performance and optimize campaigns.

Product Management Leadership:

• Focus on driving product strategy for ReKiln, ReMove and ReDrop product lines.
• The product strategy should cover
  • Market Assessment: 1.Market size and trends, .Segmentation and Targeting
  • Customer Value Creation: 1. Customer needs, 2. Value proposition 3. Segment share map, 4.Customer collaboration
  • Strategy & Portfolio: 1.Portfolio/Product Assessment, 2.Product Life cycle map 3.Value chain/Profit pool
  • Technology and Innovation: 1.Multi Gen product/segment plan, 2.Competitive assessment, 3.Technology roadmap
  • Planning and Execution: 1.Optimize key supply chain/partner relations, 2.Cost optimization
  • Business and Financial Acumen: 1.Value pricing methodology, 2.Win/Loss analysis 3.P&L profitability
• Conduct market research, customer feedback analysis, and competitive assessments to guide product innovation.
• Develop pricing, packaging, and positioning strategies to ensure market fit and profitability.

Strategic Alignment & Team Leadership:

• Serve as a key member of the executive team, contributing to overall company strategy and planning.
• Lead, mentor, and grow a high-performing team across both Marketing and Product functions.
• Drive cross-functional alignment between Marketing, Sales, and Customer Success teams.
• Present regularly to executive leadership and the board on product and marketing performance, insights, and initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 15+ years of progressive leadership experience in marketing and product management roles.
• Proven success leading high-growth marketing and product strategies, preferably in waste industry.
• Strong understanding of product lifecycle management, customer acquisition, and go-to-market strategies.
• Exceptional communication, analytical, and leadership skills.

Preferred Skills:

• Experience with modern marketing tech stacks (CRM, automation, analytics tools).
• Deep customer empathy and ability to translate insights into actionable solutions and marketing strategies.

All Reworld positions require a candidate's ability to perform the duties and responsibilities of the role while upholding Reworld's Values, including (but not limited to) contributing to a safe and inclusive workplace, delivering results through trust, and building breakthrough capabilities.

Please note that Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Our DEI Commitment

Reworld is an Equal Opportunity Employer, has developed an Affirmative Action Program (AAP), and will not discriminate against any qualified applicants because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability (including perceived disability, physical, mental, and/or intellectual disabilities), veteran status, liability for service in the Armed Forces of the United States, or any other characteristic protected by law.

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If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by going to Reworldwaste.com and clicking on the 'Contact Us' button. Under Inquires, select 'Careers' in the Interest field, fill out all required fields including your message. In the message section, please note this is a 'Job Application Accommodation Request'.

Attention Staffing Agencies & Search Firms

Reworld may sometimesselectively collaborate with staffing agencies and search firms (Agencies). Reworld will only consider candidates from Agencies with whom a signed agreement and a duly authorized work order (for a specific role)has been duly executed. Any unsolicited candidate submissions or candidate submissions from Agencies that do not meet these criteria, will be deemed invalid and ineligible for any fees.