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Senior Communications Specialist

University of North Texas - Denton
United States, Texas, Denton
1155 Union Circle (Show on map)
Jun 24, 2025
Title: Senior Communications Specialist Employee Classification: Sr Communications Specialist Campus: University of North Texas Division: UNT-Office of the President SubDivision-Department: UNT-Office of the President Department: UNT-Office of the President-100000 Job Location: Denton Salary: 65,000.00 FTE: 1.000000 Retirement Eligibility: TRS Eligible About Us - Values Overview: Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and the University of North Texas Health Science Center at Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year. We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team. Learn more about the UNT System and how we live our values at www.UNTSystem.edu. Department Summary The Communications Strategy personnel within UNTs Office of the President operates under the overarching goals of presenting the University's mission effectively to internal and external constituents and is responsible for coordinating all presidential communication in accordance with the president's vision. Position Overview The Communications Specialist is responsible for developing, managing, and executing social media strategies that enhance the visibility, engagement, and reputation of the Office of the President. This role focuses on creating compelling content that reflects the voice and priorities of the President, while ensuring alignment with the institutions mission, vision, and strategic plan. Reporting to the Deputy to the President, the Communications Specialist also supports broader communications activities for the Office of the President as needed. Minimum Qualifications Bachelor's Degree in related field and three years of experience in writing and/or editing publications; or any equivalent combination of experience, education, and training. Knowledge, Skills and Abilities * Demonstrated experience developing social media strategies and creating content for high-profile individuals or brands. * Exceptional writing, editing, and storytelling skills, with keen attention to detail. * Proficiency with social media management tools (e.g., Sprout Social), analytics platforms, and visual content creation tools (e.g., Canva, Adobe Creative Suite). * Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines. Preferred Qualifications * Experience in a higher education or government sector setting. * Familiarity with executive communications and brand voice management. Required License/Registration/Certifications Job Duties: Social Media Strategy and Management * Develop and implement a comprehensive social media strategy to promote the President's initiatives, messages, and public presence. * Manage daily operations of the President's official social media accounts (e.g., Twitter/X, Instagram, LinkedIn, Facebook), ensuring a consistent and professional tone. * Monitor social media trends, metrics, and engagement to inform content strategy and optimize performance. Content Creation and Storytelling * Create high-quality, engaging written and visual content (e.g., posts, videos, graphics) tailored for multiple platforms and internal and external audiences. * Collaborate with the President and senior staff to capture key moments, events, and messages for digital amplification. * Liaise with University Brand Strategy & Communications (UBSC) to amplify President's content across other UNT channels. * Draft, edit, and schedule social media content that reflects the President's voice and institutional priorities. Engagement and Growth * Monitor audience engagement and respond to comments, mentions, and inquiries in a timely and professional manner. * Identify opportunities to expand the President's digital reach and follower base across key demographics. * Analyze engagement data and prepare regular reports on social media performance and audience growth. Institutional Collaboration * Work closely with UBSC and other colleges, schools, and units to coordinate messaging and campaigns. * Assist with speechwriting, event communications, newsletters, and special projects as needed by the Senior Communications Strategist and the Deputy to the President. * Serve as a communications liaison for the Office of the President, maintaining alignment with broader university messaging. Physical Requirements: Communicating with others to exchange information. Environmental Hazards: No adverse environmental conditions expected. Work Schedule: Monday-Friday 8am-5pm Driving University Vehicle: No Security Sensitive: This is a Security Sensitive Position. Special Instructions: Applicants must submit a minimum of two professional references as part of their application. If needed, additional references can be added after the application has been submitted. Benefits: For information regarding our Benefits, click here. EEO Statement: The University of North Texas System is firmly committed to equal opportunity and does not permit -- and takes actions to prevent -- discrimination, harassment (including sexual violence, domestic violence, dating violence and stalking) and retaliation on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status in its application, employment practices and facilities; nor permits race, color, national origin, religion, age, disability, veteran status, or sex discrimination and harassment in its admissions processes, and educational programs and activities, facilities and employment practices. The University of North Texas System promptly investigates complaints of discrimination, harassment and related retaliation and takes remedial action when appropriate. The University of North Texas System also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist or participate in an investigative proceeding or hearing.