New

Social Media Manager

University of the Pacific

United States, California, Stockton

3601 Pacific Avenue (Show on map)

Jun 23, 2025

Posting Details

Position Information

Job Title	Social Media Manager
Union Level
Department	University Strategic Communications
Campus	Stockton
Posting Number	201304075P
Full or Part Time	Full Time
Number of Months	12
Work Schedule	Work performed during standard business hours. May be required to work nights and weekends to cover university events as needed. Some work-related travel may be required.
Position End Date
Open Date	06/23/2025
Close Date
Open Until Filled	Yes
Special Instructions to Applicants	For Applicants Seeking Job Opportunities within the University Internal: Internal applicants will be considered within the first five (5) business days of the posting period. External: External applicants will be considered on the sixth (6) business day of the posting period.
Sponsorship	This position is not eligible for a visa sponsorship now or in the future.

Position Summary Information

Primary Purpose	University of the Pacific's Social Media Manager is responsible for creating and implementing social media campaigns and content that engages users and builds, retains and deepens key stakeholder relationships with the university to build its national presence and positive reputation. Working with the Senior Director of Social Media, the Social Media Manager is responsible for the implementation a social media strategy/plan by developing and posting content and community management. The manager monitors and measures the university's reputation on social media through the analysis of key data and enhances or modifies strategies to achieve defined goals. The Social Media Manager is a key member of the University Strategic Communications team and reports to the Senior Director of Social Media, working closely with leaders in digital communications, media relations, internal communications and community relations. The manager has a deep understanding of branding and its relationship and application to building community using social media and digital communications to attract prospective students and families, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. The manager plays a key role in supporting the social media presence of key university leadership, including the University President. The successful candidate will be a passionate and energetic storyteller, a versatile creative communicator, proactive problem solver and a well-respected team player, committed to continually improving the university's social media presence and practices.
Essential Functions	Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the university's brand, its offerings and accomplishments. Write, edit, design and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts. Provide support and expertise to grow the University's reach through the amplification of the social profiles of key University leadership, including the University president. Monitors social platforms as part of crisis management and works with Senior Director of Social Media on appropriate response and/or escalation. Moderate and engage with the university's social audiences, growing the online community. Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond. Ensure brand representation and consistency in content through tone, voice, terminology, and in all videography and photography. Cultivate and steward ongoing interactions with followers. Provide an outstanding experience by being accessible and responding to queries timely. Lead the university's social media professionals educating coworkers and colleagues on best practices, emerging trends and idea sharing. Establish metrics of success and monitor and evaluate performance using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights. Report results monthly and make recommendations to adjust the strategy to optimize results. Supervise, mentor, and direct student interns. Perform other related duties as assigned. University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.
Minimum Qualifications	Bachelor's degree in marketing, communications, journalism or related discipline. Two (2) years of social media related work experience (content development). Two (2) years of experience working with high-level administrators and other senior leaders. Proven experience creating online content for a brand or organization that follows a strategic approach.
Preferred Qualifications	Three (3) years of work experience in digital communications. Experience in Higher Education setting. Proficiency with photo editing software such as Adobe Photoshop. Experience running paid campaigns on social media. Experience using analytics software such as Google Analytics and Data Studio and creating reports. Proven ability to work successfully with diverse populations and demonstrated ability to engage and integrate culturally responsive practices and knowledge in their work. Ability to multi-task, prioritize and meet deadlines in fast-paced environment. Understanding of crisis response plans for social media. Experience and sensitivity in working with people of diverse backgrounds and cultures. Demonstrated experience in advancing social justice, equity, and inclusion in a university setting. Ability to engage and integrate culturally responsive practices and knowledge in their work.
Physical Requirements	The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed primarily in and standard office environment, with exposure to normal temperatures and light. May require extended periods of sitting with repetitive hand/wrist motion while using computer and phone. Occasional standing, walking. Infrequent climbing stairs, walking across campus, bending, stooping, kneeling or reaching. May be requested to lift up to 25 lbs. Work Environment/Work Week/Travel Work performed during standard business hours. May be required to work nights and weekends to cover university events as needed. Some work-related travel may be required. Valid driver's license required. Incumbent must also be able to meet the University's fleet rules and be eligible to drive for University business. The University and its insurance carrier reserves the right to exclude applicants based on their driving record.
Hiring Range	$68,640 - We consider factors such as, but not limited to, scope and responsibilities of the position, candidate's qualifications, internal equity, as well as market and organizational considerations when extending an offer.
Background Check Statement	All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening. AB 810 Misconduct Disclosure Requirement: University of the Pacific complies with California Assembly Bill 810, requiring candidates accepting conditional job offers to disclose any final administrative or judicial findings, ongoing proceedings, allegations, resignations under investigation, or appeals related to sexual harassment or misconduct within the past seven years.
AA/EEO Policy Statement	University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.