Vice President, Marketing Science
 Charter Communications | |||||||||||||||||||||||
 United States, Connecticut, Stamford | |||||||||||||||||||||||
 May 13, 2025 | |||||||||||||||||||||||
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JOB SUMMARY The Vice President of Marketing Science leads a team responsible for leveraging big data and advanced analytics to inform business decisions within Spectrum's Residential Sales & Marketing organization. Core responsibilities include the execution of analyses and mining of large data sets, leveraging demographic, pyschographic, and transactional data to identify patterns and drivers of customer behavior in support of marketing campaigns and tactics that span the full customer lifecycle. This high-visibility position reports to the Group Vice President of Marketing Insights and has heavy interaction with leaders of the Sales, Marketing and Business Intelligence teams. MAJOR DUTIES AND RESPONSIBILITIES Supports Spectrum's Sales & Marketing organizations for custom targeting lists related to growing the customer base and all aspects of customer lifecycle. Oversees development, enhancement and ongoing maintenance of a portfolio of propensity models aimed at predicting customer and prospect behaviors using advanced statistical methods including Machine learning algorithms. Executes analyses and mining of large data sets, leveraging demographic, pyschographic, and transactional data to identify patterns, triggers and drivers of customer behavior; distills insights into treatment recommendations for use by customer facing agents Synthesizes large and complex data sets into manageable analytic data sets to facilitate structured analyses and ease of insight development Identifies and validates new third party and internally derived data sources for incorporation into the Marketing Science and Marketing databases including: demographic; psychographic; macroeconomic; firmographic; transactional data. Measures performance of special marketing intitiatives and campaigns. Leverage statistical methods to development custom segmentation schemas in support of existing or new Marketing initiatives. Manages roadmap for reporting and key operating metrics (KOMs) that reside in Spectrum's Business Intelligence (BI) platform; establishes set-up of reporting structures for new services and business processes; liaison between Analytics, Sales & Marketing teams and BI organization Responsible for managing and developing a team of highly skilled professionals. REQUIRED QUALIFICATIONS
PREFERRED QUALIFICATIONS Preferred Skills/Abilities and Knowledge
WORKING CONDITIONS Office environment Occasional travel
XMK115 2025-54368 2025 Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. | |||||||||||||||||||||||