Director, Sales Enablement & Marketing

At GP Corrugated Packaging, we operate by the principles of Principle Based Management (PBM) - a philosophy that empowers individuals to innovate, create long-term value, and drive transformation.

As the Director of Sales Enablement and Marketing, you will lead two critical commercial functions: equipping our sales organization to win through world-class training, tools, and processes - and overseeing marketing strategies that drive customer engagement, brand strength, and lead generation.

This is a strategic leadership opportunity to build a unified sales and marketing ecosystem that fuels our growth ambitions. You'll collaborate with senior executives, guide a high-performing team, and ensure that both our internal capabilities and external messaging are aligned with our long-term vision.

This role reports directly to the SVP of Commercial Excellence and is based at our corporate headquarters in Atlanta, GA. Flexibility to travel up to 50% across the U.S. to engage with regional teams and customers is required.

Why GP Corrugated?
We're building a best-in-class commercial organization grounded in PBM principles like mutual benefit, principled entrepreneurship, and transformation. Here, you'll have the opportunity to lead change, build enduring capabilities, and make a measurable impact on how we serve our customers and grow our business.

Sales Enablement Responsibilities (50%):

• Design, launch, and manage scalable sales training and enablement programs to drive consultative, value-based selling practices.
• Embed and evolve sales frameworks such as FranklinCovey to strengthen customer interactions and close rates.
• Champion the adoption and optimization of Dynamics CRM to enhance sales productivity, pipeline management, and forecasting accuracy.
• Develop and implement coaching, onboarding, and continuous learning programs to build a high-performing sales culture.
• Partner with sales leaders to translate business strategy into field-ready tools, playbooks, and training.

Marketing Leadership Responsibilities (50%):

Team Leadership:

• Lead the marketing team to develop and execute brand, messaging, and digital strategies that enhance customer engagement and market visibility.
• Oversee content creation, campaigns, events, and collateral development to support lead generation and sales acceleration.
• Align marketing strategies with sales objectives to create an integrated customer journey from awareness through loyalty.
• Drive data-driven marketing initiatives using analytics to optimize spend, refine targeting, and improve ROI.
• Foster a brand presence that reflects GP Corrugated's value proposition and commitment to principled entrepreneurship.

• Manage and develop a team of 5-6 direct reports across sales enablement and marketing.
• Build a collaborative, accountable culture grounded in PBM principles.
• Act as a senior commercial partner, contributing to broader strategic initiatives and innovation efforts.

• Proven commercial leader with experience in sales enablement, training, marketing, or commercial strategy within a complex B2B environment.
• Strategic thinker who can connect sales, marketing, and customer experience into a cohesive commercial strategy.
• Data-driven decision-maker with strong knowledge of CRM platforms (preferably Dynamics)
• Principled coach with strong analytical skills who can develop people and connect talent to business outcomes.
• Collaborative, curious leader who thrives in a culture of continuous learning and challenge.
• Willing and able to travel up to 50% to build strong partnerships with sales teams nationwide.
• Mindset aligned with Principle Based Management, including transformation, customer focus, and integrity.

• Certifications in sales enablement, coaching, or professional marketing (e.g., FranklinCovey, AMA, Sandler).
• Experience with marketing technologies.
• Experience in the corrugated packaging, industrial, or manufacturing sector.
• Proficiency in any or all of the following: CRM systems, marketing automation platforms, and sales enablement tools

As a Koch company and a leadig manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day - to make everyday products even better.