Marketing Manager, VerkadaOne

Verkada
$110,000-$150,000 USD
flexible benefit account, parental leave, paid holidays, sick time
United States, California, San Mateo
406 East 3rd Avenue (Show on map)
Aug 14, 2025
Who We Are Designed with simplicity in mind, Verkada's six product lines - video security cameras, access control, environmental sensors, alarms, workplace, and intercoms - provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees. Overview: As we continue to grow, we are looking for a Marketing Manager to support the marketing of VerkadaOne, our annual customer conference, and VerkadaOne World Tour, our regional event series. VerkadaOne is our most important brand activation as well as a critical lever when it comes to driving pipeline for our business. Our most recent VerkadaOne, held this past September in Denver, CO, was attended by ~1200 prospects, customers, and partners and featured over 30 breakout sessions, industry training and certifications, high-profile keynote speakers, product announcements, and more. We are looking to grow this even further in the coming year and aim for it to one day be the Oktane or Dreamforce of the physical security industry. About the role: This role will play a critical part in building pipeline and brand visibility through promotion of high-impact corporate events and brand activations. Reporting to the Director of Corporate Marketing, you'll help plan and execute integrated promotional campaign strategies, with a strong focus on demand generation, registration growth, and event performance measurement. You'll collaborate with cross-functional stakeholders across marketing, sales, and product teams to craft compelling event experiences that deliver results. This is an exciting opportunity for someone passionate about event marketing promotion, B2B demand generation, and data-driven storytelling who wants to grow their career in a high-impact, fast-paced environment. We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week. Responsibilities: Own campaign strategy, execution, and optimization to drive awareness, registrations, ticket sales, and qualified attendance for VerkadaOne and VerkadaOne World Tour (international expansion of VerkadaOne). Partner with sales to build highly targeted audience lists, develop nurture programs, and activate sales-driven outreach. Identify and test high-converting channels (email, paid, social, web, retargeting, webinars, etc.) to maximize reach and engagement. Build integrated, multi-channel promotional campaigns using existing event content, creative, and messaging. Manage campaign calendars, launches, and tracking for all pre-event, in-event, and post-event activities. Leverage CRM data to segment audiences and create targeted, personalized touchpoints that accelerate registration. Provide actionable insights and recommendations to improve conversion rates and ROI for future campaigns. Build post-event performance reports for leadership, sales, and cross-functional teams. Work with international teams to adapt and execute promotional campaigns for global markets. Collaborate with corporate brand, paid media, and digital marketing teams to ensure consistency and maximum impact across channels. Requirements: 5+ years of experience in B2B tech with a focus on campaign management & proven track record of driving registrations and pipeline through marketing campaign efforts. Willingness to be onsite in San Mateo, CA, five days a week and travel occasionally for regional events. Experience building and executing multi-channel demand generation campaigns in partnership with sales. Strong analytical and project management skills, with the ability to work autonomously and tracking performance metrics across channels Proven ability to own a marketing funnel, from awareness to conversion, and drive measurable pipeline growth. A collaborative communicator who thrives in a fast-paced, cross-functional environment. Strong data analysis skills and the ability to use data to make informed decisions A self-starter with a can-do attitude and the ability to work creatively and autonomously Proficiency working in Salesforce, Marketo, and HubSpot US Employee Benefits Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans Nationwide medical, vision and dental coverage Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options Expanded mental health support Paid parental leave policy & fertility benefits Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time Professional development stipend Fertility Stipend Wellness/fitness benefits Healthy lunches provided daily Commuter benefits Additional Information You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time. Annual Pay Range At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs) Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable). Estimated Annual Pay Range $110,000 — $150,000 USD Verkada Is An Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. Your application will be handled in accordance with our Candidate Privacy Policy.