eCommerce Analytics & Consumer Insights Manager

Benchmade is seeking a highly analytical, consumer-focused eCommerce Analytics & Consumer Insights Manager to join our high-growth e-commerce team. In this role, you will be responsible for deeply understanding our consumer, both new and returning, analyzing their behaviors, and identifying trends to inform data-driven decision-making. You will focus on answering key questions: Who are our customers? Where are they coming from, and what are they purchasing? How do they engage with our brand across the funnel? Your insights will drive customer acquisition, retention, and overall revenue growth.

The ideal candidate thrives in a fast-paced environment, is comfortable handling ad hoc requests, and has experience leveraging AI-driven tools and technologies to accelerate insights, optimize campaigns, and enhance predictive analytics.
Reporting to the Director of eCommerce and Customer Experience, this is a pivotal position for the next phase of growth at Benchmade. You will build and operate a daily reporting model that is deeply based in the customer journey, enabling the team to make fast decisions based on trends and become the core of how the team operates.

RESPONSIBILITIES

• Consumer Insights: Analyze and segment consumers by demographics, purchase behaviors, and channel attribution to uncover who our consumers are and how they interact with our brand.
• Acquisition vs. Retention: Develop actionable insights around new vs. returning, identifying opportunities to improve customer lifetime value (LTV), retention metrics, and repeat purchase behavior.
• AI-Driven Analytics: Leverage AI tools and models to enhance customer segmentation, automate forecasting (e.g., LTV and churn predictions), and streamline insights generation for faster decision-making.
• Channel Attribution: Leverage tools to map customer journeys across acquisition channels (e.g., Meta, Google, email, and organic) to understand which sources drive the most valuable consumers. Utilize AI to support multi-touch attribution models and optimize cross-channel performance.
• Funnel Optimization: Evaluate conversion rates across the ecommerce funnel, using AI and machine learning tools to identify drop-off points, improve targeting, and personalize the user experience.
• Predictive Modeling: Build and maintain predictive models to forecast LTV, churn, purchase frequency, and other key behaviors to guide marketing and operational strategies.
• Data Reporting & Visualization: Create and maintain automated dashboards that highlight key consumer and business metrics, ensuring stakeholders have real-time visibility into trends and performance.
• Ad Hoc Analysis: Quickly respond to urgent requests for data and insights, delivering accurate and meaningful analyses to support time-sensitive decisions.
• Collaboration: Partner with your digital team partners and cross-functional teams, such as marketing, product, and customer experience teams to integrate AI-driven insights into growth strategies and customer-centric initiatives.
• Market & Trend Analysis: Stay updated on industry trends, competitor strategies, and advancements in AI tools to identify opportunities for continued optimization and growth.
• Consumer Surveys: Design and analyze surveys & post-purchase feedback, gathering qualitative insights

QUALIFICATIONS:

• Bachelor's degree in business Analytics, Data Science, Marketing, or a related field.
• 3+ years of experience in analytics within a high-growth DTC ecommerce environment, with a strong focus on behavior analysis.
• Experience leveraging AI tools, machine learning models, or AI-driven platforms for predictive analytics, segmentation, and marketing optimization.
• Proficiency with e-commerce platforms and tools such as Shopify, Klaviyo, Triple Whale, and Meta Ads Manager.
• Strong SQL skills for querying and analyzing customer and transaction data.
• Expertise in analyzing and segmenting consumers based on demographics, purchase patterns, and engagement behaviors.
• Solid understanding of key ecommerce metrics, including LTV, CAC, AOV, ROAS, conversion rates, and retention rates.
• Proven ability to present data-driven insights and recommendations to cross-functional teams and leadership in a clear and impactful way.
• Comfortable managing multiple priorities and shifting gears quickly to accommodate fast-paced work and ad hoc requests.
• Experience with data visualization tools like Tableau, Looker, or Power BI
• Familiarity with advanced AI/ML tools such as Python, R, or platforms like Databricks, Google Cloud AI, or AWS Machine Learning.
• Experience with multi-channel attribution models and AI-powered optimization of digital marketing campaigns.
• Hands-on experience with tools or platforms that incorporate AI for personalization, forecasting, and automation.
• Self-motivated and results-oriented.
• A growth mindset! Flexibility to adapt to the changing landscape.

ABOUT THE TEAM
The E-commerce & Customer Experience team at Benchmade is a fast-paced place to be. This team sets ambitious targets and moves quickly to beat goals. This team is responsible for creating best-in-class experiences for our customers, whether that be through bringing a campaign to life, a simple checkout experience on Benchmade.com, or a quick resolution to a question through chat.
The shared goal? Efficient growth at high speed! Benchmade is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore, and innovate.

COMPANY CULTURE
We Rally. No matter what each day throws at us, we work together to find solutions that exceed the problem at hand. It's a collaborative, empowering phrase that speaks to our resilience while chasing our mission to elevate the entire knife category. Our reputation for enduring quality is evident in every knife we release. Our core values drive how we treat our employees, our consumers, and our retail partners.

1. Elevate Everything: We bring a specific set of skills to the table, offering up our expertise and resources to enhance the work of others. We challenge each other to be the best in order to achieve enduring value in the eyes of our consumer.
2. Better is Better: There is no finish line; we strive for continuous improvement in everything we do. We obsess over every detail to find ways to improve our products and our process.
3. Unapologetically Accountable: We're open and honest in how we speak and listen. We celebrate each other's successes and collectively rally to solve every challenge. We own it!
4. Courageous Innovation: There are elegant ideas awaiting discovery in everything we do. We push everyone around us to pursue those ideas openly so we can continue to dominate the category.
5. Community-Driven: As a family business, we understand the importance of enriching the communities we call home. As a company and as individuals, we work to make our expertise available to do the most good for those around us.

ABOUT BENCHMADE
With a rich history dating back over 30 years, Benchmade is the product of many dedicated employees, a never-quit demand for excellence, and the de Asis family's vision and total commitment to culture, service, and innovation. Les de Asis incorporated as Bali-Song, Inc. and rented a small shop in a second-story mezzanine in California. The original equipment was purchased from the owner of a manufacturing operation who was looking to retire. Utilizing the rudimentary technology available to him at the time, Les began building handmade custom Bali-Songs, and the success of these custom Balis spurred the creation of the first production Bali-Song: The model 68. Over the next seven years, the company expanded its product offerings into fixed blades and conventional folding knives, and evolved its name from Bali-song, Inc. to Pacific Cutlery Corp. Due to its inability to control quality, price, and delivery, Pacific Cutlery Corp. filed for bankruptcy and was dissolved.

In 1988, Les reintroduced a new company and a new version of the Model 68; This time with a drive to produce products in the US and an even stronger commitment to product availability, quality, and customer relationships. The company now needed a new name. While there was "handmade" and "factory-made," it was "Benchmade" that described the quality of Les' product. He was building an operation that made precision parts, but with hand assembly on the finished products. This was a "bench" operation, and Les wanted the name to reflect the marriage of manufactured and custom. In short, it describes Benchmade's position in the market, even to this day.

Benchmade moved from California to a facility in Clackamas, Oregon, and began producing knives there under the name Benchmade, Inc. This was a major turning point, as the company was now located in the epicenter for knife manufacturing. Many technological advancements were now possible, and Benchmade became the first company to own and employ a high-power laser cutter, allowing for work with steels too hard to stamp. To this day, Benchmade continues to focus on innovation, customer needs, responsible business ethics, and operations to bring the highest quality products to the world's elite. This is the story of Benchmade.