Channel Marketing Manager

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

Your role and responsibilities:

We're looking for a passionate and driven Segment Marketing Manager to join our dynamic team. In this role, you'll lead and implement marketing activities for assigned market segments, ensuring they align with our strategic goals. You'll conduct thorough market analyses using the latest tools to identify opportunities to promote new and existing products, systems, and services. Your efforts will create tailored offerings that resonate with our target segments, ensuring high levels of customer satisfaction and continuously monitoring segment performance. This is your chance to be a key player in shaping our marketing strategies and driving success. This is an exciting opportunity to make a significant impact in our ABB Drives Division in New Berlin, WI.

Position Overview:

As the Segment Marketing Manager, you will report to the Director of Marketing and Communications - Drive Products, US. This hybrid role (#LI - Hybrid) offers the perfect blend of remote and on-site work, allowing you to thrive in a flexible environment.

You will be mainly accountable for:

• Collaborates with cross-functional stakeholders to define strategic marketing plans and support relevant implementation, including communication and support to the business units to translate it into a relevant marketing strategy.
• Provides support in defining the end-user value proposition and communicates it to the target segment, both internal and external, and drives sales efficiency by ensuring every salesperson possesses appropriate product and tool knowledge, including both technical and sales aspects.
• Conducts market research to identify customer needs, market trends, and competitive landscape, defining product positioning, messaging, and value propositions that resonate with target audiences.
• Plan and execute product launches, including coordinating with sales, marketing, and product teams.
• Support the create of compelling marketing materials, such as brochures, presentations, and online content.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Monitor product performance and customer satisfaction, making recommendations for improvements.

Qualifications for the role:

• 7+ years of experience in marketing or a related field.
• Proven track record of successful product launches and marketing campaigns.
• Experience with Portfolio Management, Product Positioning, Market Intelligence, Go-to-Market Business Strategy, Customer Insights, Content Management and/or Marketing Campaigns.
• Strong analytical skills and ability to translate data into actionable insights.
• Stakeholder relationship management and cross functional collaboration.
• Candidate must already possess a work authorization that would permit them to work for ABB in the United States.

Preferred Experience:

• Experience in Manufacturing, Industrial and/or Automation industries.

More about us ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety.

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory 1 | Digital Customer Success Manager We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.

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We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.