Senior Project Manager, Web Strategy * Bilingual Spanish * Work from home

Job Description:

MUST BE BILINGUAL IN SPANISH AND ENGLISH

WHY CHOOSE US?

Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

The American Red Cross is seeking a bilingual (English + Spanish) detail-oriented and self-motivated senior manager for digital content strategy, with a focus on the Biomedical Services website (RedCrossBlood.org) and app (Blood Donor App). This fully remote position will lead content strategy and implementation across Red Cross digital platforms with the goal of enhancing and optimizing a visitor's journey and into the conversion funnel. Additionally, in the first 12-24 months of this role, a large portion of time will be dedicated to serving as the POC for content as part of an organizational-wide website redesign initiative including content migration and translation, while continuing to own all day-to-day duties within the current platforms. The candidate will also be responsible for managing all in-app content including items such as promotions, badges, feature updates and more. The candidate will need to possess strong organizational skills and deep experience with content strategy as well as content implementation. This role will report to the Director of Digital Marketing.

Salary Range: 100k-105k

WHAT YOU NEED TO KNOW:

Key Responsibilities:

Project and People Management

• Manage and implement web content strategy and migration as part of a large organizational-wide website redesign project for RedCrossBlood.org.
  • Serve as the POC and project manager for content migration and multilanguage translation requirements, as well as being hands-on in the implementation and optimization before, during, and after launch.
  • Develop and manage content-related project milestones, timelines, resources, and requirements when implementing content into new frameworks.
  • Provide data and analytics to support content strategy decisions and organizational needs when considering user journeys, page components, SEO, and web best practices.
  • Assist with content migration from one CMS into the next and complete content QA with a focus on the multilingual experience.

• Drive innovation and optimization, many times serve as a project manager, across both web and app platforms for items like web journeys (deep linking) and additional content and component enhancements.
• Serve as accessibility lead and liaison performing regular content audits to ensure the site remains accessible to all visitors. Project manage updates that need to be met to achieve maximum accessibility across RedCrossBlood.org and Blood Donor App.

Content Strategy and Management

• In partnership with marketing and engagement teams, craft compelling web and app content that drives engagement and conversions supporting blood product donations and lead generation efforts.
  • Own and manage all web and in-app content requests and processes as part of the larger content strategy for RedCrossBlood.org and Blood Donor App. This includes working with cross-functional teams (engagement, product, marketing) leading discovery sessions, identifying content requirements and objectives, wireframing, content development (writing content and imagery selection), content implementation and QA. This role is responsible for ensuring all parties are at the table moving content forward with both speed and thoughtfulness.
  • Implementing web and app content requests via Adobe Experience Manager (CMS), with a focus on Spanish and multilanguage, and bringing them to life via the web and app. Ensure all content upholds brand standards and adheres to SEO and web best practices.
• Oversee the creative and copy development of promotional areas of web and app including the web homepage banners and mobile app promo areas as well managing the updates related to T&C that are updated frequently.
• Responsible for running continuous web and app tests that provide clear insights to help direct content strategy and drive donation appointments.

Data Analysis and Optimization

• Responsible for analyzing and reporting, in partnership with other teams, web performance metrics including assessing engagement, lead generation, conversion rates and SEO performance for campaigns and across the blood product donor experience.
• Translate analytic insights into recommend optimizations for content, collaborating with the digital engagement team to establish KPIs and create reporting dashboards for continuous insights.

Cross Functional Training & Documentation

• Train stakeholders on processes and best practices for digital content.
• Develop efficient processes and documentation to help guide large groups of stakeholders through the content request and implementation process to ensure consistency and ease of enablement.

Additional duties may be assigned as the discretion of the Director, Digital Marketing.

WHERE YOUR CAREER IS A FORCE FOR GOOD:

• Should be self-motivated - this position is fully remote.
• Proven success in managing web-based marketing projects with a focus on content, donor journeys, and project management
• Experience with content management systems, Adobe Experience Manager strongly preferred, experience with Spanish-language sites, a plus
• Stay current on web trends as it impacts content consumption, SEO, and conversion.
• Analytical mindset with experience in web analytics, Adobe Analytics preferred, and the ability to leverage data to drive improvements.
• Exceptional communication skills and the ability to collaborate effectively across teams

WHAT YOU NEED TO SUCCEED:

• 4-year college degree or equivalent combination of education and experience in communications, English or equivalent field required
• Minimum 6-10 years of related experience
• Demonstrated experience working in digital marketing with a focus on web/digital content and experience
• Highly developed verbal and written communication skills
• Strong teamwork, collaboration, and ability to work with cross-functional teams
• Proficiency in Microsoft Office applications is required
• Must perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations
• Travel will be required - up to 20%.

*Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Management experience cannot be substituted).

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Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel;and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15pounds and occasionally lift and/or move up to 30pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic). The employee must have the ability to work in asmall cubicle andhave the ability tosit at a computer terminal for an extended period of time.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

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BENEFITS FOR YOU:

We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work, retirement, getting healthy and more. With our resources and perks, you have amazing possibilities at the American Red Cross to advance and learn.
* Medical, Dental, & Vision Plans
* Health Spending Accounts & Flexible Spending Accounts
* PTO + Holidays
* 401K with up to 6% Match
* Paid Family Leave
* Employee Assistance Programs
* Disability and Insurance: Short + Long Term
* Service Awards and Recognition

*LI-JG1

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.

AmeriCorps, the federal agency that brings people together through service, and its partners - the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance - launched Employers of National Service to connect national service alumni with opportunities in the workforce.American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

To view the EEOC Summary of Rights, click here: Summary of Rights