Senior Global Product Marketing Manager (QIAGEN LLC)

At the heart of QIAGEN's business is a vision to make improvements in life possible.

We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.
Our most valuable asset are our employees - around 6000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.
There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.
If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people's lives, then QIAGEN is where you need to be.

Join us. At QIAGEN, you make a difference every day.

Senior Global Product Marketing Manager (QIAGEN LLC):

Coordinate the launch of new as well as upgraded releases of bioinformatics products into the market. Liaise with marketing, product management, and sales teams worldwide on market readiness and continuous optimization. Duties include:

1. Perform market analysis to identify market opportunities and white space for new sales, cross-sells, and upgrades for QIAGEN Digital Insights' bioinformatics portfolio;

2. Consult with researchers to obtain insights into scientists' usage of current bioinformatics products, untapped opportunities, and buyer personas through interviews, surveys, focus groups, and sales data;

3. Develop and help execute launch plans for new products and upgrade releases in collaboration with marketing and product management teams;

4. Ensure sales team is trained on the latest new releases, capabilities, competition, messaging, and applications of our software and database products for scientific research and clinical markets;

5. Create and share supporting sales and customer facing collateral to support the sales cycle of bioinformatics software to research and clinical testing laboratories;

6. Collaborate with marketing team on demand generation programs for messaging and content, and as needed, present or facilitate scientific events;

7. Assess product performance regularly, making recommendations and plans to adjust go-to-market approaches that may include product price, positioning, and training adjustments;

8. Set the pricing and packaging strategies of bioinformatics offerings, including hosting monthly meetings with the pricing committee to assess, review, and approve changes;

9. Monitor the back-office submission and implementation of pricing changes, annual price increases, and correct revenue recognition;

10. Align sales and maintain global price books.

May telecommute from any US location.

Minimum Requirements:

A Bachelor's degree or foreign equivalent in Bioinformatics, Computational Biology, Microbiology, or a closely related field followed by 5 years of post-baccalaureate experience in a bioinformatics scientist-related occupation.

Experience must include the following, which may have been gained concurrently:

1) 3 years of experience running clinical summit or advisory meetings with Key Opinion Leaders (KOLs);

2) 3 years of experience creating value message-based video and collaterals for discovery research bioinformatics products, and to deliver messaging and content to support buyers' journey;

3) 3 years of experience articulating messaging in both the written, presentation, and graphical form;

4) 3 years of experience in pricing analysis to make pricing recommendations for bioinformatics products and to create standard pricing model for clinical decision support software and databases;

5) 3 years of experience successfully launching new and existing bioinformatics products, clinical decision support software, and databases, creating launch readiness and back-office pricing, supporting the marketing activities around launches, and revising existing bioinformatics product launch plans to accelerate product growth;

6) 2 years of experience simplifying and distilling messaging into creative presentations, graphics, and videos that resonate with audience;

7) 2 years of experience coaching others to develop presentations and engaging, high-value copy for sales engagement and various marketing channels;

8) 2 years of experience analyzing data, surveys, and customer interviews to optimize messaging and collateral;

9) 2 years of experience with secondary and tertiary NGS data analysis, interpretation, and reporting;

10) 1 year of experience successfully launching clinical decision support software within regulatory approval process.

Job site: 19300 Germantown Road, Germantown, MD 20874. Full-time. Salary: $105,000 - $146,000.

JOB OPPORTUNITY QUALIFIES FOR EMPLOYEE INCENTIVE REFERRAL PROGRAM.

To learn more & to apply online, visit our website at: https://www.qiagen.com/us/careers/jobs/index & reference Job ID: US/CA01764

At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person's appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

QIAGEN complies with applicable laws regarding the confidentiality of employee health information and the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Candidates who require accommodation should contact Benefits@QIAGEN.com. This policy is part of QIAGEN's ongoing efforts to support public health efforts and to ensure the safety and-well-being of its employees, customers, business partners, and community.