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Enrollment Services Communications Manager

University of Wisconsin - Parkside
United States, Wisconsin, Kenosha
900 Wood Road (Show on map)
Mar 28, 2025

About the University of Wisconsin-Parkside

Since its founding in 1968, the University of Wisconsin-Parkside has been a trusted partner for the region's higher educational needs, empowering students to thrive, advancing applied knowledge, and developing talent for the future. The university offers undergraduate and graduate degrees, as well as certificates and pre-professional programs, designed to foster personal and professional growth through real-world and impactful learning experiences. With over 30,000 alumni-nearly 60 percent of whom were the first in their families to earn a degree-UW-Parkside reflects and celebrates the vibrant diversity of our world. Our beautiful campus, located in the dynamic Chicago-Milwaukee corridor, offers unmatched access to world-class internships, professional networks, and endless career-building opportunities, placing students at the center of it all.

UW Parkside is a great place to start or enhance your career and is part of the UW System. The campus is nestled in 700 acres of woodland and prairie and two miles west of Lake Michigan in Kenosha, WI. At Parkside we offer good benefits and an opportunity to get involved in community projects and employee engagement activities. We are certainly proud of its diverse student body in the UW System. We work together to help our students, staff and faculty thrive. Find out why Parkside is where you belong.

Position Title: Communications Manager/Enrollment Services Communications Manager

Pay Range: $55,000 - $70,000, commensurate with qualifications and experience

Employment Type: Full-time, Academic Staff Non-Instructional, Salaried

Reports To: Assistant Vice Chancellor for Enrollment Services/Director of Admissions

The Enrollment Services Communications Manager, in consultation with the Assistant Vice Chancellor for Enrollment Services, is responsible for developing and executing a strategic marketing and recruitment communication plan aimed at attracting prospective students through print, digital, video, and social media content showcasing the institution and our value proposition. The position is responsible for writing, editing, designing, and sequencing engaging recruitment messages segmented by the various prospective student groups (i.e. high school students, transfer students, adult and returning students, graduate students, online students, international students, etc.). Additionally, the Communications Manager will assist in the development of communications to students related to financial aid, enrollment, and student success initiatives and will maintain the enrollment services webpages.

The incumbent will work in collaboration with staff from the Marketing and Communications department to ensure messaging and designs are in line with the overall campus brand strategy. Additionally, the Communications Manager will work closely with the Admissions CRM Administrator to coordinate segmented communications and analyze messaging campaign data to inform recruitment strategies. The position will also assist with designing templates and editing presentations used for campus visit and orientation programs.

The Communications Manager reports to the Assistant Vice Chancellor for Enrollment Services/Director of Admissions and serves as a key member of the Admissions team.


Essential Job Functions
Essential Job Functions


  • Knowledge of best practices in higher education recruitment strategies.
  • Knowledge of best practices for online content management and online user behavior.
  • Knowledge of marketing concepts and practices; experience with graphic design and photo selection.
  • Demonstrated skill in researching, developing, writing, and editing content with a focus on the intended audience.
  • Ability to be customer-service oriented, focusing on positive support and assistance to communications stakeholders.
  • Demonstrated ability to contribute to creative ideas and processes related to student recruitment communications.
  • Demonstrated ability to manage and prioritize multiple projects while adhering to deadlines and attention to detail.
  • Ability to work independently as well as in a collaborative team atmosphere.
  • Experience working with a CRM in enrollment services / higher education.
  • Willingness to work occasional evenings and weekends.


Qualifications
Qualifications

REQUIRED:



  • Bachelor's degree from an accredited institution.
  • 3-5 years of demonstrated work experience in marketing and communications focusing on print, digital, social media, and electronic communications.
  • Experience using and monitoring social media platforms to grow prospect/client base.


PREFERRED:



  • Bachelor's degree from an accredited institution in marketing, communications, sales, English, or related field.
  • 3-5 years of experience in higher education admissions/enrollment services marketing communications.
  • Experience with digital marketing and/or a Customer Relationship Management (CRM) system.


Salary and Benefits
Salary and Benefits

Commensurate with qualifications and experience.

The University of Wisconsin System provides a liberal benefits package, including participation in a state pension plan.

Benefit Details: https://www.wisconsin.edu/ohrwd/benefits/

Health & Retirement Contributions

Estimator: https://www.wisconsin.edu/ohrwd/benefits/benefits-estimator/


Application Process
Application Process

HOW TO APPLY:

Applications must be submitted electronically through our employment portal. If you need additional assistance you may contact Human Resources at (262) 595-2204. Hours 8:00am-4:30pm Monday-Friday.

STEP 1: Please select the applicable link below:

External Applicants: (NOT currently employed by the University of Wisconsin System)

Internal Applicants: (Currently employed by the University of Wisconsin System)

STEP 2: Submit application materials

Please be sure to complete all required fields and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. All materials must be added at one time, once submitted you may not edit/add to profile. Please include the following documents:



  • Cover Letter outlining your qualifications for the position
  • Resume


Review of Applications

Applications received by 04/13/2025 are ensured full consideration. Position open until filled.

Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e., a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of employer sponsorship) on or before the effective date of appointment."

You must select "SUBMIT". Selecting "Save" will not forward your application materials to the search committee.

Please be sure to complete all required fields and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials.

In instances where the Review Committee is unable to ascertain from a candidates application materials whether she/he meets all of the required qualifications, or if all of the application materials are not submitted, they will be evaluated as not meeting such qualifications and may be excluded from further consideration.


Legal Notices and Important Information
Legal Notices and Important Information

Employment will require a criminal background check, and if you have prior work history within the last 7 years with Universities of Wisconsin, a personnel file review check for employee misconduct. It will also require your references to answer questions regarding employee misconduct, sexual violence, and sexual harassment. If the results are unacceptable, the offer will be withdrawn or, if you have started employment, your employment will be terminated.

(see TC1 - App. 4 and p. 12)

It is the policy of UW-Parkside to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need assistance or accommodations at any stage of the recruitment process because of a disability, please let us know. Employment opportunities will not be denied to anyone because of the need to make reasonable accommodations to a person's disability.

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