Senior Brand Marketing Manager

Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman, Black+Decker, Farberware, Breadman, Juiceman, Russell Hobbs and Remington. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

The Senior Brand Manager will lead brand building initiatives across North America. The Senior Brand Manager influences cross-functional partners in a matrix organization to include Sales, Finance, Product Management, Global Brand Communications. This role oversees the Hair and Personal Care business for Remington.

The Senior Brand Manager will have responsibility for optimizing short- and long-term volume and profit performance for a brand portfolio by developing, championing & executing the strategic vision.

• Drive delivery of business objectives for the brand including net sales, gross margin, and market share. (P&L leadership)
• Lead development of Annual Operating Plan
• Lead development of brand building initiatives for North America; lead brief development and execution of commercial programs in partnership with media agencies.
• Provide clear direction to broader brand team to ensure brand initiatives are consistent with AOP; drive prioritization on resources (people, budget, capital) and keep team focused on core objectives.
• Deliver excellence in execution by managing a rolling 18-month campaign plan tied to AOP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals.
• Lead 4P Strategy for brand; Partner with sales on development, communication and go to market.
• Lead 18-month view of consumption for brand; understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met.
• Effectively manage and create Advertising and Consumer Promotion budget.
• Collaborate with internal to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer; use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.

• Bachelors Degree in business
• 8+yrs. experience in marketing with brand management and experience in the following areas:
  
  
  
  • P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply
  • Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development
  
  
  
  
• Compelling communications in crafting and transforming a vision and strategy into actionable plans that inspires connection to the brand (internal and external).
• Strong analytics skills and experience with diagnosing and resolving complex problems and translating to business opportunities
• Experience in managing a team

• Working knowledge of Circana or Nielsen
• Excellent written and oral communication skills
• Must exhibit strategic thinking skills
• Must have ability to analyze complex data and situations and develop a range of simple solutions
• Must be able to utilize quantitative, qualitative and syndicated research to develop brand plans
• Must be an excellent presenter, with strong presence and an ability to influence key internal and external customers
• Must have strong ability to interact and collaborate with multiple functions throughout the organization
• Travel up to 20% of the work time.

Working conditions are normal for an office environment. Three days in office (Tues - Thurs) and flex Monday and Friday.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.