Sr. Social Media Specialist

Job Title: Sr. Social Media Specialist
Location: Solon, OH
Zip Code: 44139
Start Date: ASAP
Job Type: Contract
Keywords: #socialmediajobs #specialist #OHjobs

JOB RESPONSIBILITIES:
* Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time
* Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
* Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more
* Collaborate with team leadership on larger, enterprise-wide initiatives and projects and execute on workstreams to upskill the marketing organization, build social media capabilities, and drive business growth
* Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams
* Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations
* Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing
* Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed
* Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
* Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping.
* Attend in-person events and activations to provide coverage and capture content for brand"s social media, as needed
* Integrated Marketing and Cross Functional Collaboration
* Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute
* Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations
* Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
* Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management
* Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team
* Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations
* All other duties as assigned as per brand and team needs

REQUIRED QUALIFICATIONS:
* Completed Bachelors Degree
* Minimum of 3-5 years experience in social media management representing a brand or organization
* Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
* Exceptional communication (written and oral) skills
* Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
* Level of proficiency with the following tools: Canva Pro design, Instagram Reels video editing, TikTok video editing
* In-depth understanding of social media landscape
* Fluent in what the modern consumer wants and needs
* Candidates must be located in the Solon, OH area

PREFERRED QUALIFICATIONS:
* Experience with social listening tools like Talkwalker or other relevant tools
* Experience using Sprinklr social listening and publishingand other tools
* Experience with CPG brands, including work with large brands and partner agencies
* Content creation using Instagram Reels and/or TikTok
* Adobe Photoshop and other video editing software

If you are interested in this role, please apply via the apply now link provided. Our overriding goal is to provide quality staffing solutions that help people, organizations, and communities succeed. Belcan is a leading provider of qualified personnel to many of the world's most respected enterprises. We offer excellent opportunities for contract, temporary, temp-to-hire, and direct assignments. We are the employer of choice for thousands worldwide. For more information, please visit our website at Belcan.com
EOE/F/M/Disability/Veterans