Digital Marketing Analyst

General Summary of Position

Digital Marketing Analyst

* Job in Columbia, MD. Position allows full remote work anywhere from the Washington, DC metropolitan area. Require travel to office in Columbia, MD on a quarterly basis.

Primary Duties and Responsibilities

* Collect, analyze, and report on data from MedStar Health websites and digital platforms.

* Supports MedStar digital team with marketing analytics and optimization efforts.

* Manage marketing datasets, assist DBA with marketing datamart maintenance, measure results, and compile and present results to key stakeholders.

* Conduct ad hoc and "deep" analysis of data, monitor trends, and suggest improvements. Develop and analyze multivariate or a/b/c tests and compile results.

* Perform data quality audits, identify data collection issues, and recommend fixes.

* Apply tagging strategies to measure campaign performance across various channels.

* Advise on data analytic solutions and implementation of data integrations and visualizations, including delivering dashboards.

Education

* Require a Master's degree in Computer Science, Data Analytics, or related.

Experience

* Must possess experience in querying and aggregating data; validating large datasets and leveraging data; performance of regular data integrity of data sets; Python programs, Tableau dashboard, Google Analytics, BigQuery, PostgreSQL DataMart, data validation, data compliance, and ETL processing.

This position has a hiring range of $ 69,222.00 - $ 113,318.40

Please apply through the Apply Now button below or email your application toMedStarHealthSystemandSharedServicesHumanResources@medstar.net, indicating requisition number 42497.