Vice President of B2B Marketing, Creative Excellence

Why this role is important at Ipsos:

We are seeking a highly motivated and experienced Vice President of Marketing to lead the development and execution of marketing strategies that elevate the Ipsos Creative Excellence brand, drive business growth, and solidify our position as a thought leader in the industry. This is a unique opportunity to shape the future of a growing service line and make a significant impact on the organization.

What you can expect to be doing:

• Strategic Marketing Planning: Develop and implement comprehensive marketing plans aligned with the go-to-market strategy, encompassing paid, owned, and earned media channels.
• Industry Partnerships: Manage and cultivate strategic partnerships with key industry organizations such as SeeHer, Effie, and the ARF to enhance brand visibility and drive thought leadership.
• Media Relations: Foster and maintain strong relationships with relevant press contacts and industry influencers to amplify Ipsos Creative Excellence's voice and secure prominent media coverage.
• Events and Conferences: Oversee Ipsos Creative Excellence's presence at industry events and conferences, including planning, execution, and maximizing ROI.
• Thought Leadership and Content Creation: Tailor compelling thought leadership content across various formats (e.g., white papers, articles, presentations, social, etc) for different target audiences and platforms.
• People Management: Lead, mentor, and inspire a junior marketing professional and other junior team members who will support you in execution, fostering a collaborative and high-performing environment.
• Cross-Functional Collaboration: Partner effectively with stakeholders across the service line, including Products, Thought Leadership Content, Business Development, Central Marketing for Ipsos, and Client Advisory teams to ensure seamless campaign execution.

This might be the job for you if you have:

• Minimum of 7 years of proven experience in a marketing leadership role.
• Strong background in B2B marketing
• Demonstrated success in developing and executing impactful marketing campaigns across multiple channels.
• Excellent communication, interpersonal, and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Experience managing and nurturing relationships with industry partners and press/media contacts.
• Strong understanding of the advertising and marketing research landscape.
• Proven ability to lead, motivate, and develop high-performing teams.
• Bachelor's degree in Marketing, Communications, or a related field.

If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary for this role is $130,000-$140,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What's in it for you:

At Ipsos you'll experience an exceptional benefits package including generous PTO, healthcare plans, wellness benefits, a flexible workplace policy, and a strong collaborative culture. We also are committed to investing in the whole professional with career development opportunities aimed to build your personal career equity at Ipsos and beyond.

We believe that everyone plays a role in our positive workplace culture. At Ipsos, your voice is heard!

To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | US

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.