Sr. Product Marketing Manager

Vaco
$130,000.00 - $144,000.00 / yr
United States, Florida, Jacksonville
Mar 07, 2025
Title: Senior Product Marketing Manager Type: Full-time W2 position (Not offering sponsorship) Yearly Salary: $140,000 - $145,000 Required: Healthcare background At least five years of experience in Product Marketing Strong writing skills, desire to work on content Comfortable with ambiguity Ability to manage a group of stakeholders and align them around objectives Nice to have: Utilization Management Prior Authorization Payment Integrity Product Marketing Manager Reporting to the Senior Manager of Product Marketing, the Senior Product Marketing Manager is responsible for developing product marketing strategies that result in revenue growth and profitability. A skilled storyteller, this leader will matrix manage across the org, create value conversations with Payers/Providers and deliver those stories through presentations and marketing efforts. This position works collaboratively across departments to develop content marketing plans, launch plans, support buyer journeys, thought leadership, lead generation campaigns, signature stories, collateral, sales tools, and presentations. The Senior Product Marketing Manager works closely with product leadership on new and existing products to coordinate user feedback sessions and initiatives, assess buyer and user needs and develop/maintain consistent positioning statements/key messages that resonate with market buyers. This position manages all marketing aspects of product launches and takes an active role in strategic sales calls and customer-facing activities when needed. Why you want to work on this team: Our product marketing team is a fun, outgoing group that values teamwork and aims for the same level of success in everything that they do This role will partner with various groups in the organization providing higher visibility and opening doors for future career growth To be qualified for this position, you: Have a bachelor's degree or equivalent business experience. Have over five years of experience in product marketing or product management experience in a high tech or health care environment. Healthcare background is required to be considered for this role. Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment. Must thrive in an entrepreneurial, fast-paced environment. Have exceptional written and verbal skills. Are creative and a persistent problem-solver. Must be collaborative - working well across functional groups to drive projects. Can travel to support the needs of the business (1-2 per quarter). Pragmatic Marketing or Product Marketing Alliance Certification preferred. What you will be doing: As a Product Marketing Manager, you will play a critical role in bridging the gap between product development and customer engagement, ensuring that the right products reach the right customers in a compelling way. Contextualizing - Build deep understanding of market trends, buyer (and user) personas, client needs and preferences, and value drivers relating to your assigned products and Availity at large. Analyze & document competitors and industry dynamics to optimally position our capabilities in context of market opportunities and challenges we can solve for. Product positioning - Develop clear, value-based positioning for assigned products, communicating the unique differentiation for targeted buyer personas / target markets, the problems the product is intended to solve, and quantifying impact / outcomes. Go-to-market strategy - Create and implement strategic marketing plans to commercialize new and existing products - in close collaboration with cross-functional teams, such as sales, product management, and marketing. Product launches - Plan and execute launch programs to generate excitement and awareness amongst clients and prospects. Coordinate launch activities across multiple channels, such as client communications, advertising, PR, events, digital marketing. Messaging & content development - Support the development of compelling messaging, communications and content that resonates with our target audience. This includes creating sales collateral, PowerPoint presentations, product guides, website content, thought leadership, and other marketing materials. Build content to support strategic events, including Availity Connects and Availity Connects Virtual webinars. Sales enablement - Coordinate "ready to talk" and "ready to sell" activities for sales. Provide sales teams with the necessary tools, training and resources to effectively sell the product. This may involve developing sales presentations, competitive battlecards, and more. Customer insights - In partnership with product management, gather feedback from clients through advisory board meetings, interviews, research, and other methods to gain insight into client satisfaction, preferences and pain points. Leverage these "voice of the customer" insights to inform product and marketing strategies and positioning. Collaboration - Work closely with product management teams / "bullet trains" to align product roadmaps to marketing strategies. Build strong relationships with internal stakeholders and external partners to drive product success. Take an active role in strategic sales calls and customer-facing activities when needed Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.