Global Marketing Director

Job Summary

The Global SEM Marketing Director is a member of the SEM Leadership Team and is responsible for the planning, development and implementation of an effective Global Segment Marketing Plan to ensure top-ling growth and margin expansion. Directs the activities of the business unit Marketing Managers and direct teams on a global basis. Capitalizes on the synergy between marketing, technology and sales delivering both immediate and future impact. Can identify and translate market needs into top line growth and margin expansion. Has the lead responsibility for the Segment's Global Strategic Plan and execution. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (Avient and Customers), including the VP/GM level.

Essential Functions

The purpose of the Marketing Function is to deliver:

* Profitable growth and gross margin expansion, including gross margin targets as a percentage of sales

* Vitality index growth and margin targets.

* New product launches, new product pipeline, and product roadmap

* Understand key market trends and drives growth in targeted segments of the industry as well as in Business Unit selected target niche applications to develop value based selling and pricing strategy, including the use of the EVE process.

* In follow up to market analysis, including the use of Porter's Five Forces and other tools, develop plans to address industry trends, enhance competitive position and execute against our specialization strategy.

* Tracking of key market metrics, market, customer and competitor surveillance and ability to understand and provide direction on how and where to position our products and services based on market opportunities and positioning versus competitor strengths and weaknesses.

* Engagement of customers and the business leveraging key tools, such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.

* Directs or oversees new market development for current or prospective programs.

* Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data and product performance and acceptability.

* Ensures effective industry marketing, including use of EVE tools and product launch kits that penetrate the targeted markets.

* Ensures a consistent pricing process and execution that delivers profitable growth achieving gross margin targets.

* Directs or oversees the development and introduction of new products with sales, research, manufacturing and distribution. Supervises or monitors the development of new product pricing, technical literature, advertising campaigns, definitions, specification and performance standards. Develops, reviews and coordinates product promotion, technical presentations and advertising through marketing staff and marketing communications.

* Oversee innovation and the stage-gate process from idea generation through market analysis and sales/marketing plans to launch. Ensure deployment of key processes and tools such as market assessments, including situational analysis and NOVA, market planning, new product launch, EVE and dynamic sales model for profitability analysis.

* Monitors results and formulates short and long-term marketing strategies. Presents strategies to upper management for approval.

* Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training and problem solving. Develops contacts with major customers and suppliers. Conducts executive marketing/sales calls to maintain customer contact, promotes sales efforts, evaluates market trends and develops business at target accounts.

* Directs or monitors a supporting staff in the management of existing product groups, new product development and programs. Generates and monitors effectiveness of sales campaigns, advertising programs and technical literature. Ensures products sales records are analyzed and performance is evaluated against sales targets. Monitors product gross margins and profitability against control standards. Reviews product prices, approves price deviations, discontinues unprofitable products and implements price increases.

* Establishes and implements the groups overall marketing goals. Approves individual product group goals submitted by staff. Develops or reviews product forecasts for management approval. Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.

* Selects, trains, develops and motivates an effective supporting staff. Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.

* Coordinates and attends various trade/organization functions to develop business contacts and gather market information.

* Develops annual budgets for management approval. Administers approved budgets. Reviews expenses to ensure adherence to departmental and corporate goals.