Product Marketing Director

NWEA is a division of HMH that supports students and educators through research, assessment solutions, policy and advocacy services, professional learning and school improvement services that fight for equity, drive classroom impact and push for systemic change in our educational communities. For nearly 50 years, NWEA has developed innovative pre-K-12 assessments, including their flagship interim assessment, MAP Growth and their reading fluency and comprehension assessment, MAP Reading Fluency. For more information, visit NWEA.org to learn more.

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K-12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities. HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visit www.hmhco.com

Remote (this job may be performed in any state in the U.S.)

Do you deeply understand the professional development needs of teachers, coordinators, and leaders? Do you have at least six years of experience turning product details into compelling, customer-focused marketing?

If so, join the HMH/NWEA Product Marketing Team as a Product Marketing Director for Professional Services. This individual contributor will partner with revenue enablement, demand generation, product management, and sales to expand and deepen Professional Services implementations in districts across the country.

Our new team member will be a master storyteller who thrives in a fast-paced environment. You're committed to both strategic creation and execution of effective marketing plans. You know how to convey value to prospective customers and build momentum across channels to capture the attention of education leaders.

The successful candidate will have a proven track record of marketing success.

Why you'll love us:

• This role is based remotely - Do your best work, from anywhere in the country.

• Unlimited PTO (available in most states)gives you the opportunity to refresh.

• We're making a positive impact on the world through education.

Key responsibilities:

• Drive and execute the in-market message and marketing strategy for NWEA/HMH Professional Services.

• Create authentic, customer-focused messaging, collateral, and thought leadership.

• Enable the sales team via assets (brochures, flyers, etc.), trainings, and thought leadership events.

• Convey the value of Professional Services engagements in year 2 and beyond to drive renewal.

Education and experience:

Required:

• At least six years of B2B Product Marketing experience

• Exemplary written and verbal communication skills

• Ability to prioritize multiple projects and work in an agile environment

• Deep understanding of K-12 dynamics and customers

• BS/BA in related discipline

Preferred:

• Experience enabling a large sales organization

• Experience marketing Professional Services

Knowledge &Skills

• Independent thinker with strong leadership skills.

• Able and willing to synthesize feedback from marketing leadership.

• Possesses a deep understanding of the needs of teachers, students, and admins and can translate this understanding into customer-centric marketing strategies and deliverables.

• Creative problem-solver who is flexible and solutions-oriented; can juggle multiple projects and pivot quickly based on internal or external stakeholder needs.

• Proficient in Word and PowerPoint

Physical Requirements

• Travel required, approximately 4 times per year.

• Might be in a stationary position for a considerable time (sitting and/or standing) for 4+ hours.

• Constantly operates a computer.

• Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

Salary:$95K - $125K (bonus eligible)

Application Deadline:The application window for this position is anticipated to close on February 21, 2025. We encourage you to apply as soon as possible. The posting may be available past this date but is not guaranteed.

HMH is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.