Director of Brand and Communications

Let us describe the challenge we offer.

The Director of Brand & Communications will be the primary point of contact for all marketing activities relating to the brand in the U.S. market. You will work in collaboration with our marketing teams in Europe and Global offices to ensure brand consistency across the United States and execute new initiatives and programs in line with our North America strategy. You will be responsible for successful product launches and strengthening customer and dealer awareness and consideration of the Konica Minolta brand within the market. This role will be based in Ramsey, NJ and will report directly to the VP of Revenue Marketing & Communications.

Marketing Strategy

• Grow the Konica Minolta brand in the U.S. and drive brand awareness, consideration, and relevance among target audiences.
• Develop the U.S. brand and comms strategy consistent with the overall Global brand strategy and U.S. marketing strategy and implementation roadmap.
• Leverage the strategies, guidelines, and content from our global HQ to drive scalable and efficient marketing for the U.S market.
• Drive a digital-first, customer-centric approach across all aspects of the business together with cross-organization leaders and stakeholders.
• Align with business leaders and external partners to secure communication plans and activations are in place and according to strategy and guidelines.
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
• Manage and oversee the U.S. brand and comms budget each fiscal year

Brand Activation & Campaigns

• Drive brand awareness and engagement through owned and earned media channels, as well as through marketing-created and editorial content.
• Develop specific brand and tactical campaigns to create and maintain high levels of customer interest ultimately driving conversion.
• Author brand marketing strategy briefs and designed to beat YoY engagement and sales that aligns with enterprise strategy and stakeholder
• Oversee content, PR, creative services and multimedia channels.
• Develop editorial programming and content strategy in partnership with performance marketing, product/solutions management, and business leaders to help achieve business goals.

Strategy & Performance

• Extract actionable insights from customer research, business, and campaign performance data to understand the needs of the dealer, the end-user, the opportunities in the business, and in marketing effectiveness.
• Explore and implement best in class practices from other Konica Minolta markets
• Stay up to date with industry trends and best practices in PR and content marketing, and share insights with the team to drive innovation.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.
• Develop an intricate understanding of the portfolio offerings across all supported lines of business to identify market opportunities and cross-brand offerings. Ensure collaboration and holistic offerings to the market that provide differentiation in the business technology industry

Leadership & Collaboration

• Partner closely and collaborate with Performance and Product Marketing teams to drive best-in-class revenue generation programs.
• Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
• Lead a highly creative team of digital and social-first marketers, providing guidance, mentorship, and support to help them achieve their individual and team goals.
• Foster a culture of creativity, collaboration, and continuous improvement within the marketing team

• 10+ years' experience in senior marketing level roles
• 3+ years people management experience
• Bachelor's degree in Marketing, Communications or related field; MBA or Master's degree preferred

• Experience working in a multi-market, global organization.
• Creative storyteller with exceptional writing skills
• Deep expertise leading the briefing and development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences.
• Expert communicator with leadership presence and a proven ability to positively influence stakeholders across a large organization.
• Proven ability to work in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise.
• Strong and proven leadership experience managing others including managers of managers
• Extensive knowledge of marketing communications programs in traditional, digital and social landscapes.
• Strong quantitative and qualitative analytical skills.
• Proven experience with web, content, and paid analytics tools.
• Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications.
• Strong interpersonal skills, collaborative and open to new ideas/solutions.

#LI-MD1

Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansive Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20th anniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be ranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub One i-Series. For more information, please visit Konica Minolta online and follow it on Facebook, YouTube, LinkedIn and Twitter.

Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such as sales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.

Au sujet de Konica Minolta

Solutions d'affaires Konica Minolta (Konica Minolta) a entame son parcours il y a plus de 150 ans, avec la volonte de voir et de faire les choses autrement. Elle fait equipe avec ses clients pour donner forme a leurs idees en appuyant leur transformation numerique grace a un riche portefeuille de solutions pour un milieu de travail connecte et fute. Parmi ses technologies d'affaires, on retrouve des services de TI, la gestion intelligente de l'information, des solutions de securite video et des services d'impression geres ainsi que des technologies de bureau et des solutions d'impression industrielle et commerciale. L'annee 2025 marque le 20e anniversaire de l'entree de Konica Minolta dans le marche de l'impression de production; l'entreprise souligne 20 annees d'excellence, d'innovation et de resultats tout en continuant d'etre une figure de proue dans l'impression numerique commerciale. C'est aussi l'annee ou la marque bizhub de Konica Minolta celebre ses 20 ans, au cours desquels la gamme a revolutionne la technologie de bureau, redefini les processus des entreprises, et evolue continuellement pour repondre aux besoins des milieux de travail modernes, mue par les avancees technologiques et la volonte d'innover. Konica Minolta est fiere de faire partie du palmares 2025 des meilleurs grands employeurs d'Amerique de Forbes, d'avoir figure a plusieurs reprises au palmares CRN des 500 fournisseurs de services geres, d'avoir ete nommee la marque numero un en matiere de fidelite des clients sur le marche des appareils de bureau multifonctions par Brand Keys pendant 18 annees consecutives, et de s'etre vue decerner les prix BLI A3 Line of the Year 2021 et 2025 et Most Colour Consistent A3 Brand 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l'entreprise sur Facebook, YouTube, LinkedIn et Twitter.

Konica Minolta fonctionne selon un modele de services partages nord-americain qui permet d'harmoniser les priorites transfrontalieres et d'ameliorer la prestation de services aux organisations operationnelles. Le modele combine des fonctions de service americaine et canadienne afin d'offrir davantage de ressources aux services de soutien comme l'administration des ventes, la logistique et la chaine d'approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.