Content Manager

Equiniti
United States, Minnesota, Mendota Heights
1110 Centre Pointe Curve (Show on map)
Feb 08, 2025
Management Level G EQ US is a leading provider of ownership data management, analytics & advisory services to public & private companies as well as corporate issuers & mutual funds. EQ offers a comprehensive product set, including transfer agency services, cap table management, equity compensation services, proxy solicitation & advisory services, private company solutions and bankruptcy claims administration services. Affiliates include, D.F. King and Co., Inc. and Astrella Private Company Solutions, Inc. Learn more at: www.equiniti.com/us EQ's vision is to be the leading global share registrar, offering complementary services to its client base & our values set the core foundations to our success. We are TRUSTED to deliver on our commitments, COMMERCIAL in building long term value, COLLABORATIVE in our approach and we IMPROVE by continually enhancing our skills and services. There has never been a better time to join EQ. *This role will be hybrid, based in either our Mendota Heights, MN or NYC office Overview The content manager helps develop and implement the brand publishing approach required to build digital authority, audience credibility and inbound traffic around a core family of topics. This individual achieves this by aligning content creation to support engagement with one or more target audiences and related keyword universes. This person owns the development of the editorial calendar and the creation of related primary and derivative formats to support the publishing frequency required to build inbound traffic and engagement. Responsibilities Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information and content performance analytics to build an editorial calendar and create related content. Create a steady stream of primary & derivative asset types that can be leveraged across various channels and use cases Engage and collaborate with cross-functional participants (e.g. marketing, corporate communications, IT, & agencies.) as needed to support content ideation, creation, activation and measurement requirements Manage meeting & resource schedules, workflows and deadlines associated with content marketing activities Build and maintain partnerships with relevant industry influencers & publications. Execute keyword research and define a keyword universe that aligns with audience needs, business priorities & inbound traffic goals. Create standard corporate presentations for sales enablement using Digideck Publish to the Astrella website using the content management system Contribute to SEO & SEM initiatives with keyword optimization, content tagging and metadata management Collaborate with other functions to gather the information needed to optimize content asset creation, performance & measurement Collect, analyze & report on content marketing success via standard content marketing related KPIs, using web analytics tools, marketing automation platforms, social media management tools, content marketing software and business intelligence platforms to inform and optimize ongoing content marketing efforts Skills Ability to understand, digest and articulate complex concepts for mass consumption via engaging content Ability to develop journalistic subject matter expertise that aligns with core coverage topics Excellent research & interviewing skills Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy & asset creation Strong writing & editing skills Keyword research skills & basic technical SEO & HTML knowledge Ability to work in a Web content management system Ability to tag and link content for SEO Ability to meet tight deadlines Strong project management & organizational skills Strong problem-solving & analytical skills Excellent communication, collaboration & consensus-building skills - ability to work with cross-functional teams including upstream content contributors and downstream content activators Proofreading and copyediting skills Behaviors Creative and innovative - discerning the essential points or storyline from information Strong business acumen Comfortable building relationships with all role levels & types Flexible and able to shift strategies and tactics when required Detail oriented, well organized, efficient with time management Comfortable presenting plans and results to cross functional team members Knowledge Content strategy Digital marketing Company strategy, brand and value proposition, culture, & attitudes Company sales methodology and go-to-market strategies, as well as pipeline and Demand Waterfall basics Corporate marketing and related departmental plans (e.g. demand generation, portfolio marketing, public relations, channel marketing) Target audience personas and buying processes, relevant industries/segments, & overall market landscape Relevant market trends Best practices and emerging trends related to content and digital marketing innovation Content activation channels (e.g. paid, earned, owned inbound/outbound) Experience/Education 5 to 10 years of related experience (e.g. publishing, editorial, journalism, content marketing, copywriting, digital marketing) Project management experience Related market/industry experience very desirable Domain/product category experience desirable BA in English, journalism, marketing, liberal arts, media or communications Compensation $75,000-85,000 annually Equal Opportunity Statement** We are an equal opportunity employer and make employment decisions without regard to race, creed, religion, national origin, sex (including pregnancy, gender identity, and sexual orientation), parental status, marital status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, status with regard to public assistance, or any other characteristic protected under federal, state, or applicable local law.