Sr Social Media Manager - Public Safety Segment

T-MOBILE USA, Inc.
$81,400 - $146,800Corporate Bonus Target: 15%
life insurance, vision insurance, flexible benefit account, paid time off, paid holidays, tuition assistance, 401(k)
United States, Kansas, Overland Park
6220 Sprint Parkway (Show on map)
Feb 05, 2025
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! About the Role As a Sr. Social Media Manager for T-Mobile's Public Safety Segment, you will lead and execute a targeted social media strategy aimed at engaging business decision-makers and IT leaders from public safety agencies. Your mission is to elevate the Un-carrier brand within this critical sector, driving awareness, engagement, and trust. In this role, you will manage dedicated social media accounts and campaigns, including content creation, direction on graphic development, organic programming, monitoring, and reporting. You will work with creative partners to develop high-quality content while collaborating with T-Mobile's broader social media teams on initiatives like executive social media, customer care, and the impactful #ConnectingHeroes campaign. Key Responsibilities Strategic Development & Execution Develop, plan, and implement tailored social media content across LinkedIn, X (formerly Twitter), and Facebook, aligned with business goals. Integrate with T-Mobile's broader strategies to amplify brand messaging for the public safety audience. Content Creation & Quality Control Lead content creation efforts, ensuring all social posts maintain high click-through and engagement rates. Maintain high standards of quality by coordinating copy, design, and link tagging, ensuring all content aligns with brand guidelines and messaging. Audience Growth & Community Engagement Grow audiences organically using data-driven insights, hashtags, sponsorships, and advocacy. * Manage influencer relationships and oversee community engagement to maintain brand tone and foster stronger connections with stakeholders. Live Social Activations Plan and implement live social activations for key events, leading content capture, editing, and real-time posting in collaboration with stakeholders. Performance Monitoring & Reporting Track and analyze key performance indicators (KPIs), providing monthly reports on campaign performance. Identify optimization opportunities and make data-driven adjustments to refine strategies. Collaboration & Leadership * Provide training and strategic guidance to internal teams, including segment managers and sales teams. * Collaborate with cross-functional teams in content, digital, integrated marketing, and product marketing. Industry Trends & Best Practices Stay updated on social media trends, algorithm changes, and platform innovations, sharing insights confidently with the team. Ensure all social media activities align with established processes, policies, and playbooks. Qualifications Education Bachelor's degree in communications, marketing, or business. Experience* Minimum of 8+ years in marketing and social media management (B2B / Public Safety experience preferred), with proven success in driving audience growth and engagement. Skills Strategic and analytical demeanor with the ability to balance creativity and data-driven decision-making. Proficient in social media management tools (e.g., Sprout Social, HubSpot, TweetDeck). Experience in influencer marketing and developing high-quality, targeted social content. Strong writing, editing, and presentation skills with exceptional attention to detail. Knowledge of campaign briefing processes and working with creative agencies. #LI-Corporate * At least 18 years of age * Legally authorized to work in the United States Travel: Travel Required (Yes/No):No DOT Regulated: DOT Regulated Position (Yes/No):No Safety Sensitive Position (Yes/No):No Base Pay Range: $81,400 - $146,800 Corporate Bonus Target: 15% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here. At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.