Marketing Consultant IV

Spectraforce Technologies
United States, New York, New York
Jan 27, 2025
Job Title: Marketing Consultant IV Duration: 4 Months Location: New York, NY 10036 (Hybrid) Description: Support the Measurement & Insights team focused on 3P measurement to design and execute measurement to demonstrate the value of Ads media solutions. Manage sales and 3P vendor relationships and initiatives. The Ads team is charged with building a new, outstanding ads organization to establish as the premiere platform for advertiser partners and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions. Job Responsibilities: Evaluate advertiser campaign goals to recommend the appropriate Ads 3P and/or 1P measurement solutions. Manage day-to-day study execution with 3P vendors (e.g., sales request, POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in the field, managing 3P relationships, analysis, reporting and actionable insights, presentation). Maintain outcomes database to build out benchmarks and learnings from completed studies. Contribute to vertical and category best practices and create scalable solutions across key client types. Support/own relationships with sales counterparts and make measurement recommendations to best illustrate successful outcomes, expand Ads relationships, and optimize campaigns. Educate internal and external stakeholders on measurement offerings and opportunities through learning agendas and experimentation. Collaborate cross-functionally and communicate effectively across multiple business functions (planning, account management, ad ops, product, etc.). Active involvement in identifying measurement needs/gaps, vetting potential 3P partners, and conducting POCs for evaluation. Track and monitor studies against budget, ensuring costs are pacing with departmental budget. Develop and partner with PMM/Marketing to create case studies and contribute to the creation of larger initiatives such as Playbooks, best practice guides, etc. Identify and maximize efficiencies in rates/pricing, process, and communication with 3P vendors as well as internal teams. Requirement: Bachelor's Degree (Required) 7+ years of advertising technology and digital marketing measurement experience. 5+ years of partnership, strategic development, and/or partner management experience. 5+ years' experience in a customer-facing consulting role. Knowledge, Skills and Abilities: Expertise in efficiency or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, multi-Cell testing, and A/B testing. Digital media measurement methodologies: Knowledge of attribution methodologies (MTA, MMM, test/control, etc.), A/B testing, demographic modelling, and deterministic vs. probabilistic data layering. Direct experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, and LoopMe. Proven analytical skills and data-driven mindset. Excellent project management and organizational skills and ability to work autonomously. Strong communication (verbal and written) and storytelling skills. Team player with the ability to build relationships and influence internal cross-functional stakeholders and external partners to achieve goals. Strategic self-starter comfortable designing research strategy and actively engaging in hands-on execution. A passion for learning new skills and adopting new methodologies and tools. Ability to lead and handle changing priorities in a complex, fast-paced business environment. Experience communicating project findings to internal and external partners. Accuracy and attention to detail upheld while maintaining efficiencies. Dual TV/Video and digital experience is a plus. DOOH experience a plus. Programmatic ad buying experience a plus. Solid understanding of the advertising landscape, across all kinds of media channels and methods of buying. Knowledge of quantitative and qualitative methodologies. Technology Requirements (I.E Programs, systems, etc: Airtable a plus. Data analysis and visualization software: Proficiency with one or more BI tools such as Domo, Looker, Power BI, Qlik, Tableau, and Alteryx. What does a typical day look like? (daily tasks): Work with Sales and Planning teams to design and assess the feasibility of 3P research to best-fit campaign goals. Manage day-to-day study execution with 3P vendors (processing POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in the field, managing 3P relationships, analysis, reporting, and actionable insights). Monitor projects against budget and review campaigns for best practices and vertical-level insights. Cross-functional collaboration and meetings to learn about and push the Ads business forward. Preferred background/prior work experience? Experience partnering with third-party vendors to conduct ad campaign measurement (brand lift, foot traffic, sales, reach/frequency/incrementality, etc.). A mix of client and vendor-side experience is ideal. Experience in ad tech. Excellent project management skills and experience being an individual contributor. Experience working with Sales. Priority soft skills: Effective communicator (verbal and written), comfortable in ambiguity, ability to handle changing priorities in a fast-paced environment.