Trade Marketing Manager, Nutella

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

As the Trade Marketing Manager, Nutella, you'll be the driving force behind in-store strategies that captivate and engage consumers every day. In the dynamic role of Trade Marketing Manager, Nutella, you'll own the in-store activity calendar for key brands and segments, ensuring seamless execution that maximizes visibility and impact. By developing and executing a Go-to-Market plan across distribution, shelving, pricing, and merchandising, you'll set the standard for excellence in retail. Plus, you'll collaborate with talented teams across Marketing, Category Management, and Sales Operations to make Nutella the must-have treat at every stop along the shopping journey.

The Trade Marketing Manager, Nutella role is hybrid and located in our US Headquarters in Parsippany, NJ. This position reports to the Director of Trade Marketing.

Strategy

• Develop the Go-to-Market plan, including execution standards for distribution, shelving, merchandising, and pricing (DSMP)
• Work with Trade Business Intelligence to develop the Trade Investment Strategy & Promotional Plan for the brand aligned to customer and brand strategy
• Develop the in-store activity calendar by channel
• Develop sales supporting tools
• Work with Sales and Category management to set Key Performance Indicators (KPI's) by Class of Trade

Business Performance, Management and Planning

• Support the planning and execution of both the seasonal and everyday portfolio
• Partner with marketing and customer teams to develop actionable plans to drive accelerated growth and/or improve profitability
• Identify growth opportunities and build business case to influence brand plan
• Drive forecast accuracy through understanding of business drivers

Innovation

• Lead Nutella innovations
• Ensure proper lead time and content for best-in-class customer presentation

• 5+ years relevant experience required, CPG Foods experience is preferred with Customer Management and/or Marketing experience
• Bachelor's degree in a business/marketing discipline required; MBA preferred
• Multi-channel CPG experience including C-store, Mass, Grocery, Dollar, e-Comm, and Club
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Positive attitude takes ownership and initiative to drive the business
• Strong interpersonal skills, promoting teamwork
• Strong communication skills with an ability to outline and reinforce the Trade Marketing & DSMP strategy and priorities
• Proficient in IRI/Nielsen, Microsoft Office, including the knowledge of Word, Excel, Power Point and Access
• Global mindset and a desire to build a successful career with a growing transformational global company

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.