Senior Market Strategy Manager

Job Overview

As the Senior Market Strategy Manager at Lexia, you are at the forefront of our mission to revolutionize literacy education through the science of reading. In this critical role, you will lead across Go-To-Market (GTM) Teams in the development and implementation of strategic growth initiatives that directly contribute to expanding access to effective literacy education and upholding our commitment to ensure literacy for all. Your work will involve leading market research, analyzing trends, and leveraging insights to drive our growth strategies, helping Lexia reach more educators and students with our award-winning literacy solutions.

This position calls for a passionate leader with a deep understanding of market dynamics and a proven track record in strategic growth roles. If you are driven to make a significant impact in the field of education and are skilled in navigating a competitive landscape, the Senior Market Strategy Manager at Lexia offers a compelling opportunity to contribute to a noble cause-enhancing literacy across diverse populations. Join us in our continued journey to empower teachers and students with the tools they need for success in literacy.

Job Responsibilities

• Market Strategy - Lead development and implementation of growth strategy programs such as cross-sell, expansion and competitive displacement programs across GTM teams.
• Account Strategy: Lead the development of a strategic framework for account classification to bolster expansion and cross-selling, integrating account entitlements and strategies with go-to-market activities for targeted growth.
• Strategic Alignment: Collaborate with Product Marketing to align account strategies with product strategies, ensuring that go-to-market efforts effectively support product booking targets and drive growth.
• Market Research Leadership: Support the organization by setting priorities, defining research methodologies, and ensuring timely and accurate delivery of market insights.
• Market Analysis: Conduct in-depth market analysis, tracking industry trends, competitive landscapes, and consumer behavior to identify growth opportunities and potential threats.
• Strategic Planning: Collaborate with senior executives to develop and refine the company's strategic plan, aligning it with market research findings.
• Cross functional collaboration: Collaborate and support other teams within the organization communication about data collection efforts, ensuring data quality, and managing research databases.
• Competitive Intelligence: Monitor and analyze competitors' activities, products, and strategies to inform our competitive positioning.
• Decision Maker Insights: Identify consumer preferences, needs, and behaviors through surveys, focus groups, and other research methods.
• Report and Presentation: Create and deliver clear, concise, and actionable reports and presentations based on research findings, targeting different stakeholders.
• Budget Management: Manage the budget for market research initiatives effectively.
• Product Enhancement and Strategy: Leverage all market insights to provide product development or engage in product planning.

Job Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field; a master's degree is preferred.
• 5+ years of marketing strategy with a proven track record of leading successful market research projects.
• Proficiency in market research methodologies, including both quantitative and qualitative research techniques.
• Excellent project management skills and the ability to manage cross-functional teams.
• Familiarity with market research software and tools.
• Excellent communication skills, both written and verbal.
• Excellent analytical and problem-solving skills.
• Knowledge of K-12 industry trends.
• Strategic thinking and business acumen.
• Ability to work autonomously and manage multiple projects simultaneously.
  • Analytical Thinker: Possesses a keen eye for data and the ability to extract actionable insights.
  • Strategic Mindset: Thinks long-term and can develop and execute market strategies.
  • Leadership Skills: Ability to influence C-suite and company at large
  • Detail-Oriented: Ensures the accuracy and reliability of research data.
  • Collaborative: Works effectively with cross-functional teams to drive strategic initiatives.
  • Innovator: Brings creative thinking to problem-solving and strategy development.
  • Effective Communication: Can present complex data and insights in a clear and concise manner.
  • Adaptability: Thrives in a dynamic and rapidly changing business environment.
  • Results-Oriented: Energized to achieve measurable success and meet or exceed strategic goals.

To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.