Senior Associate, Strategy and Integrated Marketing

Location Designation:Hybrid - 3 days per week

Business Unit Overview

In Marketing, you'll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

Role Overview:

When you join New York Life, you're joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We are a company with 175+ years of history - with a strong emphasis on growth. To foster that growth and innovation, New York Life is looking for a talented individual to join our Marketing Team as Senior Associate, Strategy and Integrated Marketing to support the strategy development and execution of integrated marketing plans that provide consistent message and coherent experience to our target audience across various marketing channels. The role requires strong analytical skills, creative thinking and a deep understanding of marketing channels and how to maximize their effectiveness through a coordinated marketing approach.

The Marketing Strategy and Integrated Marketing Team works closely with Marketing and other cross-functional leaders to help define & articulate the growth strategy for Marketing, including strategic partnership opportunities. This team also partners with Senior Leaders in the various business and functional areas across New York Life to understand their digital marketing needs and supports development and execution of strategic initiatives and solutions to address those needs.

What You'll Do:

The team's role typically includes framing and analyzing complex and often ambiguous business problems, identifying growth opportunities, implementing innovative solutions, and playing a key role in informing and influencing decision making to ensure brand and marketing strategy are aligned to enterprise goals.

• Support team leadership in defining transformational growth strategies to drive new customer acquisition, increase customer retention and maximize customer lifetime value.
• Develop integrated marketing plans that encompass an appropriate mix of traditional, and emerging marketing channels, ensuring consistency and alignment with New York Life's business, brand and marketing strategy.
• Identify and leverage the most suitable marketing channel mix to engage our target audience effectively. Stay ahead of industry trends and emerging platforms, exploring opportunities in social media, content marketing, email marketing, SEO, paid advertising, events, Sponsorships and more.
• Understand the audience, market, and competitive landscape to deliver differentiated programs by scenario.
• Oversee development of content and messaging for integrated programs to ensure consistency across touchpoints and work with channels to optimize messaging based on their priorities
• Support the execution of integrated marketing plans by partnering with various channel teams and coordinating across stakeholders.
• Continually optimize performance across the marketing mix and deliver insights and opportunities. Utilize data-driven insights to measure and analyze the effectiveness of marketing campaigns - providing actionable recommendations for optimization and future campaigns
• Support business planning for the growth initiatives
• Assist with change management to minimize disruption and drive the adoption of new initiatives.
• Support agenda and material development for meetings with senior executives

What You'll Bring:

• Bachelor's degree required, in business, marketing, or a related field strongly preferred.
• 5+ years of functional experience in marketing, brand or management consulting. Internal experience is a plus.
• Experience in financial services is a plus.
• Possess a strong understanding of marketing principles, channels, and tactics, including digital marketing strategies and emerging trends
• Experience in developing and implementing growth strategy. Familiarity with marketing automation tools, CRM systems, and analytics platforms is a plus
• Outstanding critical thinking, analytical and quantitative abilities to generate innovative marketing ideas and concepts
• Experience in driving multiple projects and work-streams, including project planning, execution, and milestone reporting.
• Strong connector of people, concepts, and applications.
• Ability to toggle between strategic considerations and tactical implications, helping to deliver the approach and execute to create specific deliverables.
• Strong and effective communication skills; ability to present to senior leaders, as well as peers in a clear manner, fostering dialogue and helping to drive decisions.
• Collaborative work style and leadership presence; ability to effectively interact and forge strong working relationships with team members and leaders across the organization.
• Ability to build relationships across the organization to influence areas outside direct line of reporting.
• Agile, self-starter with excellent time management skills and the ability to meet multiple deadlines while navigating the ambiguity of a dynamic work environment.

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Pay Transparency

Salary Range:$105,000 - $140,000

Overtime eligible:Exempt

Discretionary bonus eligible:Yes

Sales bonus eligible:No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID:91295