Residential Marketing Manager, Content

Reporting to the Director of Marketing and CX and working closely with all members of the marketing team and other departments, the Marketing Manager - Content will be responsible for overseeing the creation, management, and optimization of content across all digital channels. This role will require a mix of creativity, strategic thinking, and project management skills. The ideal candidate will have experience in content creation, social media, and data-driven decision-making, with a keen ability to work cross-functionally with other departments. A story-teller at his/her core, this person is a self-starter with their finger on the cultural pulse who can work in a dynamic and sometimes ambiguous environment.

The activities listed below are not all-inclusive but indicate the type of activities typically performed in this role. Other duties may be assigned.

Develop and execute comprehensive content strategies that align with the company's marketing goals and business objectives.
• Create content calendars to ensure a consistent and timely flow of content across all channels.
• Collaborate with internal stakeholders to understand audience needs and create tailored content plans.
• Oversee the creation of various types of content in collaboration with our agency partners, including blogs, website copy, social media posts, email newsletters, case studies, white papers, videos, and more.
• Write and edit compelling copy that engages target audiences and supports brand voice and messaging.
• Monitor content performance using analytics tools (e.g., Google Analytics, social media insights) and adjust strategies to improve engagement and ROI.
• Conduct regular audits of existing content to identify opportunities for optimization and repurposing.
• Ensure all content aligns with the brand's voice, tone, and guidelines.
• Review content to ensure accuracy, compliance with legal requirements, and adherence to best practices.

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in content marketing, with a proven track record of creating high-quality, engaging content.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO, keyword research, and content optimization.
• Experience with content management systems (CMS), email marketing platforms, and social media management tools.
• Familiarity with analytics tools such as Google Analytics, Moz or Hotjar.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative, strategic thinker with a passion for storytelling.
• Strong attention to detail and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent communication skills and a team player mindset.
• Experience working with business leaders, including into the C-suite

The RMR Group (Nasdaq: RMR) is a leading U.S. alternative asset management company, unique for its focus on commercial real estate (CRE) and related businesses. RMR's vertical integration is strengthened by over 1,100 real estate professionals in more than 30 offices nationwide who manage over $41 billion in assets under management and leverage more than 35 years of institutional experience in buying, selling, financing and operating CRE. RMR benefits from a scalable platform, a deep and experienced management team and a diversity of real estate strategies across its clients. RMR has been recognized by The Boston Globe as a "Top Place to Work", by the Environmental Protection Agency (EPA) as an "ENERGY STAR Partner of the Year" and ranked by the Building Owners and Managers Association (BOMA) as having one of the highest number of BOMA 360 designated properties in its portfolio. RMR is headquartered in Newton, MA and was founded in 1986.

RMR's mission is to create long term value for our clients by managing their investments and assets "like we own it" - an approach that consistently and repeatedly generates opportunities for all our employees, investors and stakeholders. We are guided by six core values:

• Integrity at Our Core.
• Perform Passionately and Effectively.
• Inspired Thinking.
• Like We Own It.
• Power of We.
• Mutual Respect.

Visit our website to learn more about what makes The RMR Group a rewarding place to build a career.

Follow RMR on LinkedIn, on Instagram @thermrgroup and on Twitter @The_RMR_Group.

The RMR Group is an equal opportunity employer. Qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.