Marketing Account Executive

Provides marketing coordination and account service functions for provider and clinical departments, other Carle services and products, as well as the Strategic Business Units of Carle. Supervises the production of advertising, publicity, publications and media and marketing plans for these entities.

License/Certifications:

Education:
Associate's Degree: Related Field; Bachelor's Degree: Related Field

Other Knowledge/Skills:
Ability to identify marketing communications strategies that deliver on business goals. Strong project management and client management capabilities. Demonstrated analytical skills and excellent judgment. Skilled and creative writer. Effective oral presenter. Able to work successfully on several widely different projects simultaneously. Solid understanding of branding and able to apply to daily work situations. Demonstrated skills in professional writing with ability to clearly articulate concepts. Diplomacy and excellent interpersonal skills to set priorities to balance urgent from important tasks. Problem-solving and project management skills.

• Communicates Carle and Health Alliance's long-term positioning to clients (where appropriate) and ensures that individual marketing strategies/advertising efforts meet those goals.
• Develops ideas and oversees content for web pages for each client.
• Develops promotional efforts of the marketing plan, works with internal staff to develop advertising plans and produce advertising elements.
• Develops the annual strategic business plan and marketing plan including budgets, and assists in the accomplishment of business objectives.
• Generates innovative ideas; challenges traditional ways of thinking and approaches to work problems.
• Keeps clients apprised of significant market/industry trends of special concern to them.
• Present creative materials and concepts to clients.
• Writes various promotional materials (newsletters, ads, brochures, patient education, communications, internet web pages).
• Collaborate with communications and creative teams to manage projects from concept through production while ensuring designs consistently meet objectives, are on time and are on budget.
• Experience working with corporate brand guidelines and ability to cultivate a style and tone aligned with the Carle brand.
• Skilled at juggling multiple projects, work under deadlines with last minute edits.
• Strong organizational skills, ability to prioritize and effective problem solving skills.
• Must be customer-focused, detail-oriented and a team player.
• Ensure materials produced by Carle adhere to legal and compliance mandates for ADA and other laws.

Find it here.

Discover the job, the career, the purpose you were meant for. The supportive and inclusive team where you can thrive. The place where growth meets balance - and opportunities meet flexibility. Find it all at Carle Health.

Based in Urbana, IL, Carle Health is a healthcare system with nearly 16,600 team members in its eight hospitals, physician groups and a variety of healthcare businesses. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet designations, the nation's highest honor for nursing care. The system includes Methodist College and Carle Illinois College of Medicine, the world's first engineering-based medical school, and Health Alliance. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: human.resources@carle.com.