Opinion Audience Editor

About Us

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. We are the heart and voice of the North.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We're seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state's most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

The Job:

The Star Tribune is seeking an Audience Editor for our Opinion team who can help drive audience growth and engagement across multiple platforms for our award-winning commentary coverage. We are deeply investing in opportunities to grow our coverage on digital and social platforms. The Audience Editor will develop strategy for digital storytelling while advancing innovative ways to connect our journalism with new audiences to help the Star Tribune achieve its digital subscription goals.

This person will be a member of the Minnesota Star Tribune Editorial Board.

You're a strong believer in the way local commentary can enrich the lives of readers and communities. You have a gift for amplifying stories that others often fail to see and using narratives to advance a greater community good. Skilled in multiple mediums, you have a vision for expanding journalism's reach and relevance. You understand how to build and grow an audience. A great listener, you have a pulse for what people are talking about and a gift for elevating it onto journalistic platforms. You also know how to have fun and bring others along for the ride. You are just as likely to turn to TikTok, Instagram, or a podcast to receive your media as you are any other legacy news platform. You are results- oriented and love to experiment. You are a constant learner - always on top of how technology is changing the way readers discover journalism.

What you'll do:

• Create original opinion content for digital, print and video platforms, and amplify other opinion content from contributors in new formats.

• Create an audience-centric and product-minded strategy for our Opinion department, working in close partnership with members of the editorial board and various community columnists throughout the state of Minnesota.

• Create, optimize and publish original content, including short-form video, to the Star Tribune's social media accounts.

• Write accurate and engaging short-form commentary for publication on our Opinion social channels and Minnesota Star Tribune social channels and website, using a unique voice that elevates our journalism.

• Collaborate with the newsroom's Audience editors to cross-promote our best work through push alerts, emails and homepage placement, giving special priority to the way our writers' voices and personalities show up across platforms.

• Track real-time and historic metrics to help colleagues make data-informed coverage decisions.

• Be enterprising and entrepreneurial.

Qualifications:

• Accomplished writer.

• Relevant newsroom commentary experience, preferably in audience/digital/product roles. (But surprise us if you've done other related work.)

• High standards and a commitment to fairness and accuracy.

• A strong understanding of social media strategy, specifically for how platforms contribute to digital subscriber growth and brand recognition, and the ability to coach.

• Proficient in analyzing and preparing analytics reports that include key takeaways that our journalists can learn from.

• A keen understanding of how search can help shape and promote coverage, along with a vision for how those techniques should evolve to keep pace with industry trends.

• Strong project management skills, and the ability to juggle priorities on deadlines - and then meet them.

• Goal-oriented leader - or emerging leader - with a track record of getting buy-in and results.

More about the Minnesota Star Tribune

At the Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here's a snapshot of the exceptional benefits we offer:

• Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.

• Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.

• Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.

• Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.

• Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

• Honored in 2023 with Diversity MBA's inaugural Top 25 Outstanding Leadership and Diversity Impact Awards, we are proud of our commitment to diversity and inclusion.

Equal Opportunity Employer

Even if you don't meet every single requirement for this role, we encourage you to apply. At the Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.