New

Marketing Analyst - Remote But Must Reside In CST Or EST

TEKsystems
$22.00 - $25.00 / hr

Nov 19, 2024
Required: * Bachelors in Marketing or similar * ideal candidate will have an internship in marketing analytics or have worked for 1 year or less in a marketing analytics capacity * Must be an Excel expert Description: Role is for a Marketing Analyst who lives in excel data. They will be working primarily within Excel and OneSuite (internal campaign management/workflow tool) to ensure data is correct before sending. This is for physical mailings. No creative elements. Role requires detail oriented person who is comfortable with repetitive work. Will initially be supporting "ad-hoc" campaigns that are typically a bit smaller and standardized. * Collaborate with cross-functional business partners and stakeholders to understand marketing initiatives and coordinate data strategy for key audiences (BCBS Plans, employer groups, physicians, pharmacists, members, etc.) * Develop, build and prepare less complex omni-channel campaigns within the Campaign Management tool; ensuring on time, on budget and tactical objectives are met * Review creative execution to ensure product adheres to client brand guidelines, and that strategic direction is on target * Work with key stakeholders to ensure data integrity and consistency * Analyze campaign list segment selection and support post campaign analysis on campaign effectiveness * Assess system capabilities and workflow improvement specific to outside vendors within campaign management systems * Participate in the development of use cases, test case scenarios and test scripts; review test results to determine new segmenting and query possibilities * Proof material copy to targeted audiences via various tactics * Other duties as assigned Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required Must be eligible to work in the United States without need for work visa or residency sponsorship * Excellent written and verbal communication skills * Data-driven mindset * Strong attention to detail and process * Demonstrated ability to meet tight deadlines and balance multiple projects at one time * Ability to work in a team environment as well as independently * Pharmacy Benefit Management (PBM)experience or experience working with medical claims, pharmacy claims, healthcare and/or benefits data * Campaign management software experience (e.g. Adobe Campaign, Salesforce, IBM Campaign/Unica, etc.) * Proficient in Excel Skills: Excel, Analytic, Data analysis, Data, Marketing campaign, Reporting, adobe campaign, Salesforce, Unica Additional Skills & Qualifications: OneSuite is a custom tool. If they have worked with Campaign tools from Adobe, Unica, Salesforce, that would be great. Experience Level: Entry Level About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.