Associate Director Testing and Optimization

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What you'll be doing...

The Associate Director of Testing and Optimization will manage a team of skilled research and testing professionals that supports Verizon's CRM marketing organization. This group will work with campaign teams to build out quarterly testing plans, provide support and guidance in building structured, scalable and readable tests to maximize campaign performance, and will the central point of contact between the business unit and the corporate research team for new messaging, product and creative research that will help drive meaningful insights and identify new audiences to support Verizon home and mobile products.

Responsibilities include:

• Leading and executing agile testing across promotional email, direct mail, digital and mobile campaigns with a focus on personalization and 1:1 data marketing.

• Centralized point of contact across marketing and communications teams for developing, measuring, and scaling campaign efforts that drive critical learning and insights to drive campaign performance improvements.

• Partnering with marketing managers, research teams, product teams, and communications managers to build research and testing plans that support campaign positioning, messaging, offer presentment, and creative insights.

• Creating and maintaining robust testing roadmaps across acquisition, base, and transactional teams.

• Providing insights and supporting for business and product marketing teams.

• Primary point of contact between internal business intelligence teams and external agencies to support a regular cadence of campaign readouts, including meaningful insights and future campaign improvements.

• Developing and presenting executive readouts to senior leadership and across Verizon on testing plans and results.

• Maintaining a central repository of research and test results for cross-functional access.

• Leading a team who will support campaign managers in the identification of appropriate test or research design, developing statistically valid and readable test plans, and implementation to drive performance improvement.

• Developing and managing campaign benchmarks and campaign performance objectives.

What we're looking for...

You'll need to have:

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in developing and leading research and testing design.

• Experience building measurable campaign test plans.

Even better if you have one or more of the following:

• Experience managing teams and working in a matrixed organization.

• Demonstrable computer skills, including proficiency with Microsoft Office software (Word, Excel, PowerPoint, etc.), database applications and proven analytical abilities.

• Qualitative and Quantitative research experience.

• Experience building and executing integrated marketing campaigns.

• Experience working efficiently and meeting deadlines in a cross-functional, team-based environment.

• Excellent interpersonal, oral, and written presentation skills.

• Experience working in strategic planning or research.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

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