Associate Director Marketing Communications

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you'll be doing...

As Associate Director, Marketing, you will be responsible for leading the team responsible for managing the planning, development, and execution of Mobile Acquisition marketing campaigns. This involves leading a team of skilled marketing communications professionals in the development of targeted marketing communications aimed at growing the Verizon post-paid mobile base.

This position is responsible for interfacing with internal teams to establish the acquisition strategy, targeting, and tactical marketing plan. This position works closely with internal and external teams to develop effective creative briefs that guide the agencies in creating award-winning and effective creative. This includes the development of messaging strategies, creative platforms, targeting opportunities, and creative execution. Development of marketing test plans to determine the effectiveness of marketing, targeting, and creative strategies. Requires the ability to critically analyze campaign performance and optimize programs to drive higher growth. Must be able to package strategies and results into professional presentations for communication to peers, superiors, and executive levels of the organization.

Responsibilities include:

• Ability to lead and grow a team of highly motivated, skilled, and professional individuals

• Developing end-to-end promotional campaigns including but not limited to ideation, communications strategies, execution strategy, customer journey mapping, and campaign analysis.

• Demonstrated ability to develop strategic creative briefs and evaluate creative ideas and concepts.

• Management of critical advertising agencies and list vendors, including briefing, budget, timelines, and execution

• Partner with internal and external teams to drive effective strategies, manage timelines, and budgets.

• Ability to develop test strategies and measure and monitor performance and make strategic recommendations in order to improve creative and program performance.

• Present recommendations for strategy and creative improvements and provide strong justifying evidence to defend these recommendations to senior leadership and peer groups. Gain alignment across work groups and implement these changes.

What we're looking for...

You'll need to have:

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience leading a team of skilled professionals

• Ability to manage multiple projects simultaneously through multitasking, prioritization, and negotiating expectations.

Even better if you have one or more of the following:

• Experience in a range of marketing tactics, including email, text, push direct mail, digital, social, bill media, traditional and digital mediums.

• Experience managing or working at an advertising agency

• Excellent storytelling and presentations skills

• Excellent verbal and written communications skills

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.