Digital Content Strategist - Alamo

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As the Digital Content Strategist you will:

• Develop and carry out the international digital marketing and promotional strategies
• Collaborate with central streaming team and international product managers to develop and execute full online marketing plans for a diverse roster of artists
• Coordinate and strategize on streaming marketing, digital advertising, social media and CRM campaigns for artists and projects, working closely with international digital marketing managers all over the world.
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
• Collect and analyze data on customer demographics, preferences and needs to identify potential markets
• Report on findings, forecasts and track marketing and sales trends, analyzing collected data
• Work closely with domestic digital marketing counterparts to maximize U.S. online marketing plans internationally and identify opportunities for international markets
• Collaborate with internal and external production teams to create web tools, advertising assets and other tools that drive traffic, build fan engagement and artist loyalty internationally
• Work with sales teams to maximize retail promotional opportunities/support retail initiatives
• Measure the effectiveness of marketing, advertising, and communications programs and strategies

• Music industry experience with an emphasis in marketing
• Expert level working knowledge of Instagram, TikTok, Youtube, Twitter & Facebook
• Analytical mindset for evaluating digital campaigns and provide recommendations for future campaigns
• A general knowledge of the structure and responsibilities of a record label and its various departments
• Strong teamwork skills and communication abilities
• Creativity and willingness to think outside the box
• On top of important digital developments in the market
• Experience with local partners & social networks is a plus (e.g. Melon, Line, Joox, Anghami, JioSaavn, KKBOX, QQMusic)
• Experience with the Latin-Iberian artist & digital media landscape and proficiency in Spanish is a plus

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.