Senior Marketing Specialist

First American
: $100,000.00 - 120,000.00 Annual
sick time, 401(k)
United States, California, Encinitas
Nov 15, 2024
Who We Are For over 25 years, Pango Group has been one of California's leading independent escrow resources, and much of that is accredited to building a people-first culture. We're firm believers that when a company holds true to its mission, vision, and values and invests in its people, the sky's the limit when it comes to creating amazing partnerships, happy clients, and a fulfilled team of employees. Our partnership with First American brought together two people-first companies, and that's been an integral part of our mutual success, including being named one of the Los Angeles Best Places to Work for the eight consecutive years and Fortune 100 Best Companies to Work For list for nine consecutive years. We hire hungry, humble, and smart individuals (that's why you're here!) and believe the inclusion of everyone is very important. This is true throughout all of our brands and offices, which has led us to be included in more than 50 regional best places to work. What We Do The Marketing Specialist covers a wide variety of marketing specialties included but not limited to those below. Incumbents in these positions can be focused on one specialty for much of their time or can be cross-functional with focus on more than one of the specialists listed below. In addition, these specialties may deliver content & communications via a variety of methods such as digital, print and publication etc. Responsibilities Create and manage an effective social media strategy for the SoCal DFPI Escrow channels (content, messaging, and strategy) Design and create content for social and Print campaigns that align with our social media strategy Provide reports to analyze the effectiveness of all marketing efforts (traditional and digital) Manage costs and budget criteria for all marketing related activities Maintain the SoCal DFPI Escrow channels website Manage all internal and external promotions of SoCal DFPI Escrow channels initiatives across respective media channels Collaborate with leadership on brand strategy for new business ventures Stay current on industry news, trends, tactics, and strategies and educate leadership on new opportunities that can be leveraged to provide the best guest experience (new and existing) Skills Strong organizational and project management skills; attention to detail and ability to multitask Strong awareness of the industry Digital photography, graphic and video production Strong understanding of social media (organic and paid) Strong computer skills, including Adobe Creative Suite applications Qualifications Minimum 5 years marketing experience with emphasis on the social media marketing Ability to multitask in a fast paced work environment while maintaining attention to detail Demonstrated ability to create strategic social media campaigns for multi-brand organizations Pay Range: $100,000.00 - 120,000.00 Annually This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.