Associate Brand Manager, Communications - Philadelphia NA

The Kraft Heinz Company
United States, Illinois, Chicago
200 East Randolph Street (Show on map)
Nov 14, 2024
Job Description About Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O...and Philadelphia! No matter the brand, we're united under one vision:To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious! Our Culture of Ownership, Meritocracy & Collaboration We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level, from entry-level intern to senior leader, to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress. Position Summary Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer...really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As an Associate Brand Manager (ABM), you will be at the center for some of the biggest decisions we make. ABMs are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. You will lead creative planning, execution, and optimization across the marketing mix. This position is best suited for someone who is creative, consumer-obsessed, has a bias for action, a love for social media and culture, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals. The ABM role on Philadelphia brings the opportunity to work on a beloved 150 year old brand that is the inventor of cream cheese and the market leader in the US and Canada. You will work on the brand across North America, building breakthrough communications and establishing brand equity that will drive business growth. You will partner with incredible creative talent to find new ways to reach consumers across the full consumer journey. You will be responsible for thinking differently about how we advertise, and inspiring others to do the same. Key Components of the Role Creative Strategy & Planning: Manage end-to-end creative strategy, translating business objectives into insight-driven creative concepts that resonate with audiences. Demonstrate expertise in the consumer journey and application of the full marketing mix, with strong comprehension of emerging platforms. Identify optimal creative territories and key ideas for development, ensuring Canadian localized relevance while exploring cross-border opportunities for synergy and scalability. Campaign & Activation Execution: Responsible for delivering creative work and activations on-time and on-budget. Take ownership of the creative brief, facilitate agency discussions, and manage the feedback process. Coordinate creative approvals among key stakeholders while maintaining responsibility for budget management, timelines, and marketing calendars. Approve the research framework to support creative development. Performance Tracking & Optimization: Design clear upfront campaign and activation objectives and KPIs that align with business objectives. Monitor and analyze campaign performance metrics, offering actionable insights, and executing recommendations for ongoing improvement. Brand Equity: Support the establishment and maintenance of brand foundations to cultivate emotional connections and ensure brand consistency. Stakeholder Engagement: Lead internal and external partners in taking creative ideas from concept to reality, working closely with category marketing, consumer insights, omni shopper marketing, sales, finance, and agency partners. Drive hands-on leadership of social media team, engaging the brand in culture. Steer full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels. Manage discussions during presentations with business unit and marketing senior leadership. Qualifications Consumer-led marketer with an ability to leverage insights and trends to inform marketing strategies. Must have a strong passion for understanding consumer behavior and empathy to create impactful consumer connections. Proven track record of drive for results and leadership. Creative innovator with the courage to stand up for ideas and passionate about the power of brand and consumer experience to impact the strategic direction of business. Strong communication, influence and relationship building skills in a cross-functional and agency team environment. Bias for action and operates with agility in a fast-paced environment. Can manage multiple workstreams effectively and in an organized manner. Strong strategic and problem-solving skills with the ability to leverage multiple sources of data to bring forth recommendations and execute. Minimum of 3+ years of proven experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus Bachelor's degree required Location(s)Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.