Senior Practice Group Marketing Specialist - Regulatory

Cooley is seeing a Senior Practice Group Marketing Specialist to join the Marketing team.

Position summary: The Senior Practice Group Marketing Specialist works closely with the Senior Practice Group Marketing Manager. The primary goal is to drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this role, the Senior Practice Group Marketing Specialist will be a trusted working with the Senior Practice Group Marketing Manager to execute tasks and functions in support of assigned practice group(s) strategic business plans and marketing goals in a manner consistent with the firm's overall strategy.

Work is defined by the goals, objectives and policies of the department and the practices. Work is typically reviewed only at certain milestones, or at completion. Identifies and resolves complex problems that may cross departments. Specific duties include, but are not limited to, the following:

Position responsibilities:

Strategic direction:

• In conjunction with the senior manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice group
• Support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients. As well as cultivation of new clients for the firm
• Identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue
• Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
• Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions
• Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm

Practice group marketing responsibilities

• Execute all assigned aspects of (Business/Litigation) department marketing activities for assigned practice group(s)
• Mastery of assigned practice group(s) services, offerings, and lawyers
• Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
• Contribute to the execution of winning responses to formal RFP/RFIs in conjunction with firm's Pitch & Proposal team
• Execute firm sponsored and industry participation events, sponsorships, client dinners, and related activities
• Participate, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
• Manage the development and execution of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
• Collaborate with marketing leadership and Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
• Act as an expert in and advocate for the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
• Other duties as assigned or required

Skills and experience:

Required:

• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years in marketing-related field combined with a minimum 3 years business development experience or sales experience
• Operate at an elevated level in terms of scope of responsibility, judgement and autonomy
• Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking and sales pipeline management
• Proficient in the use of the CRM tool

Preferred:

• Bachelor's Degree
• Advanced degree preferred in a related field and significant prior experience in sales and marketing organizations. Depth of understanding of the individual office's region
• Experience with sales contact database programs

Competencies:

• Proactive, have high energy, and be creative, quick thinking, and comfortable with risk.
• Entrepreneurial by nature
• Strong leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
• Possess excellent analytical skills
• Ability to carry and achieve marketing goals
• Strong interpersonal skills with ability to facilitate and solve problems
• Strong communication, both verbal and written, and presentation skills
• Detail-oriented with advanced organization skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a work schedule of 40 hours per week is $100,000 - $120,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.