Brand Analyst

Priceline
: $90,000-$115,000.
United States, Connecticut, Norwalk
Nov 12, 2024
Brand Analyst This role is eligible for our hybrid work model: 2 days in-office From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide - capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation. This role, reporting to the Senior Director of Brand Strategy & Consumer Insights, will be critical in driving our brand's evolution through campaign analysis, consumer research, and meaningful insights that guide brand marketing strategies. You will collaborate closely with the Brand Marketing team to refine our approach to measuring campaign effectiveness, understand our target audiences and bring insights to life that directly inform brand, media and creative strategy. Why this job's a big deal: We are seeking a motivated, data-obsessed team member to unlock deep consumer insights about our travelers and measure the transformative power of our brand marketing campaigns.. In this role you will get to: Build and execute measurement frameworks, dashboards and data analyses to measure the effectiveness of our brand marketing efforts, ensuring alignment with business objectives Own analysis of brand health, creative pre-testing and advertising effectiveness - including managing external research partners Draft and conduct custom research projects (qualitative and quantitative) to better understand our audiences and solve key business challenges Deliver ongoing competitive analysis and trend forecasting to help inform marketing, PR and product strategies Connect the dots between brand health, media performance, and business outcomes Provide strategic recommendations to team members and senior management based on analysis and trend observation, directly influencing brand, media and creative strategy Manage external agencies to collect inputs for ongoing measurement reporting Who you are: Have 3-5 years experience in a marketing / media analytics role focused on insights, campaign measurement and analysis Strong analytical, statistical modeling, and mathematical skills with ability to structure and conduct analyses Strong experience with Tableau, SQL, and Google Analytics 360; experience with R, Python, or similar a plus Familiarity with Marketing Mix Modeling (MMM), Matched Market Testing, or Multi-Touch Attribution methods a plus Ability to translate data and insights into compelling narratives that guide marketing strategy and decision-making Experience designing and executing consumer research projects (qualitative and quantitative) and analyzing brand performance data Understanding of the cross-channel brand, media and performance marketing Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust. The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. It's therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is: $90,000-$115,000. #LI-MH1 #LI-Hybrid Apply Now