Social Media Specialist, Salt Lake City, Utah

Essential Functions and Responsibilities:

• Lead and manage social media planning, strategy, integration, and implementation for the university:
  • Follow and keep up to date WGU's social media plan,
  • Collaborate with other departments to integrate social media efforts,
  • Develop content for social media, including articles, posts, and videos.
• Develop ideas and strategies for PR and marketing stories and content:
  • Brainstorm and develop PR and social media campaign plans,
  • Create graphics and videos for social media content.
• Write materials for social media and respond to online comments.
• Agency and vendor management.
• Social media tracking and reporting.
• Support for promotional events, campaigns, and activities that support new student acquisition.
• Performs other related duties as assigned.

Knowledge, Skill and Abilities:

• Strong knowledge of best practices for social media channels.
• Ability to work effectively with all external audiences as well as WGU staff at all levels.
• Outstanding writing skills and ability to write effectively for different audiences.
• Understanding of and ability to develop relationships with media.
• Work independently, conceptualize projects, and manage multiple priorities.
• Perform creative writing and related activities such as conducting interviews, research, and editing.
• Work calmly and maintain good judgment in a fast-paced, dynamic, and entrepreneurial environment.
• Ability to understand and interpret information accurately.
• Ability to influence others positively.
• Initiate creative and innovative promotional ideas.
• Demonstrated skill and ability in the use of social media, including X (Twitter), Facebook, Instagram, LinkedIn, and YouTube.
• Demonstrated skill and ability in the effective use of equipment, computers and other resources for completion of projects such as posters, displays, PowerPoints, etc.
• Self-direction and reliability.
• Excellent communication, collaboration, and customer service skills.

Competencies:

Organizational Impact:

• Works to achieveoperational targetswithin job areas impactingdepartment, function, oroffice results.
• Work is performedindependently onmoderately complexprojects and assignmentswith some guidancerequired for directionand complex tasks. Setsobjectives for oneself to meet the goalsof projects orassignments.

Problem Solving & Decision Making:

• Responsible foremploying adjustmentsor recommendedenhancements tosystems and processes tosolve problems orimprove the job area's effectiveness while leveraginga systems-thinkingapproach.
• Problems faced mayrequire an understanding ofa broader set of issuesand job areas.

Communication & Influence:

• Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.

Leadership & Talent Management

• May provide guidanceand assistance to entry-level professionalsand or supportemployees.
• Demonstrates the WGUleadership principles inall aspects of service tostudents, employees, andpartners of WGU.

Job Qualifications:

Minimum Qualifications:

• Bachelor's degree in English, Journalism, Communication, Marketing or related field.
• 2+ years related experience in social media marketing and content creation, 2 years experience would include any internships as well or an equivalent combination of relevant education and/or experience.
• Expertise in Microsoft Office tools, knowledge and experience with social media tools such as Sprout Social, Hootsuite, Tagger, or others.
• Located in commuting distance to Salt Lake City office location

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Some air travel is required.
• Must be able to lift up to 15 pounds at times.