Paid Search Specialist – Remote

Paid Search Specialist – Remote

Must be available to work PST hours

Are you ready to take your SEM skills to the next level? Are you a strategic thinker ready to dive deeper into paid search? Mediasmith is seeking a Paid Search Specialist to help elevate our client campaigns. We believe in making complex media simple and delivering real results.

Mediasmith is an independent media agency that instills thoughtful strategy and digital expertise into media implementation and analytics. We make impactful media simple. Headquartered in Oakland, CA, we are a distributed (remote) workforce with staff in major metros throughout the country, including Chicago, Dallas, Los Angeles, Minneapolis, New York, and San Francisco. We have offices in Oakland, and staff has access to all WeWork offices globally.

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by a competitive compensation of $65K - $75K annually, depending on experience, and an extensive benefits package including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life harmony: Flexible time off and remote work choices provided

Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

As a Paid Search Specialist, you will support the Supervisor and Director in developing and executing daily campaign objectives to drive success. You will optimize campaigns by analyzing performance metrics, ensuring budget pacing, and tracking KPIs to ensure efficient use of resources. You will prepare regular reports, extract insights, and make data-driven recommendations to enhance campaign performance. You will also collaborate closely with a larger team, bringing a self-motivated and detail-oriented approach to deliver on campaign goals. Your curiosity and proactive mindset will be key in identifying trends, uncovering opportunities, and continuously improving results.

To be successful, you should have:

• Bachelor's degree or relevant experience in marketing, advertising, or communications.
• 1-2 years of paid search (SEM) experience with Google Ads Search Certification.
• Solid verbal and written communication skills and ability to prioritize tasks effectively.
• Proficiency in Excel or Google Sheets; experience with analytics tools (e.g., Google Analytics, Tableau) is a plus.
• Team-oriented, detail-focused, and eager to learn with a flexible, collaborative work style.
• Availability to work West Coast/Pacific Time Zone hours.

Your responsibilities as the Paid Search Specialist will include:

• Develop, optimize, and maintain paid search (SEM) campaigns across multiple industry verticals to align with client goals.
• Analyze data and trends to identify optimization and expansion opportunities, maximizing campaign performance.
• Manage and report on campaign KPIs and metrics, ensuring effective budget pacing and spend delivery.
• Collaborate with internal teams and clients, communicating strategies and campaign insights.
• Contribute to keyword development and targeting strategies and support cross-channel integration efforts.

Ready to embark on an exciting journey with us?

Ready to make meaningful media simple? Apply now and join Mediasmith’s journey!

(We are only able to respond to candidates selected for interviews.)

We are an equal opportunity employer and welcome and encourage diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.